Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Are you familiar with Facebook’s algorithm called EdgeRank?
Do you know EdgeRank was implemented to limit who sees your posts? Meaning that even if you have 2500 loyal brand advocates who have Liked your page, only a tiny fraction of them may see what you post and you have no control over it.
Facebook statistics show organic reach for your Business Page is dropping like a bowling ball off a high-rise. Facebook’s suggested solution is for your business to pay for Facebook advertising.
To be clear: Facebook is purposefully limiting the number of people who see your posts and suggesting you advertise with them so the people who already Like your page, have a better chance of seeing what you post.
A quick aside. Just to be fully transparent. You should know I was one of the lucky ones to participate in the Facebook IPO debacle. I am the proud owner of very few shares of Facebook stock that today is actually worth a little something. So, to be honest, I’d love it if all 1.2 billion people on Facebook bought advertising in 2014 so the value of my stock goes up.
Keep in mind; this isn’t the most recent news. In 2007 CEO Mark Zuckerberg announced, “The next hundred years will be different for advertising, and it starts today.” And then, in 2012 before the IPO we started to learn about “Facebook’s EdgeRank algorithm, designed to enhance users’ experience by putting only the relevant content in their news feeds.” And Facebook gets to determine what’s relevant to you!
Here’s the way I see it. Businesses have created Facebook Pages en masse and they’ve paid to sponsor posts and bought advertising in order get more people to Like the Page. And now, business owners have to pay even more money just so the people who Like their Page can see their updates.
What do you think about all this? Will your business be buying Facebook ads in 2014?
Brad Friedman is a “Recovering Attorney” living in Denver, Colorado. In 2010, Mr. Friedman parlayed his passion for technology and his business, legal and marketing savvy into the creation of The Friedman Group, LLC. Brad has developed a group of highly skilled people to work with individuals and businesses to develop strategies that enhance their online presence and engage clients, prospects and referral sources through the power of inbound and social media marketing.