Facebook Announces Fight and Removal of Fake Likes

Chris Voss CEO, The Chris Voss Show

Posted on September 3rd 2012

Facebook Announces Fight and Removal of Fake Likes


Facebook announced they are doing more to fight “Likes” from fake accounts and bots. Facebook Like sellers beware!

There have been complaints by companies that their Likes have been fraudulently boosted with fake accounts by Like Sellers. The other complaint has been that scripted bots, likely from competitors, have been suspected at clicking on Facebook ads and Like campaigns by companies significantly driving up their ad costs. If you are a business advertising on Facebook this can get costly.

Facebook is saying they will be removing Likes that have been found to be fraudulently generated. For most people they say it should not affect less than 1% of Likes on any given page.

From their site: “These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes. While we have always had dedicated protections against each of these threats on Facebook, these improved systems have been specifically configured to identify and take action against suspicious Likes.”

What do you think about fake likes and Facebook Like sellers?

Source: TheChrisVossShow.com


Chris Voss

CEO, The Chris Voss Show

Chris Voss has been a CEO and Serial Entrepreneur for over 25 years, building and managing a multitude of corporations in differing fields of the social industry. Forbes rated him #18 in their list of Social Media Power Influencers. He has also received major accolades from current and past clients. 

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I also wonder how many social media consultants encourage their clients to buy fake Likes?

Hi Chris, even they tried hard to fight fake Likes, but still Linkedin outperform Facebook in leads generation.


Hey Kent,


I agree that LinkedIn outperforms Facebook in most cases when it comes to lead generation especially due to the elite quality of their user base. But treating Facebook as a lead generation platform is a bit unfair. Facebook is an excellent platform for engagement especially when it comes to consumer/FMCG brands.







Hi Rohit, I think I should say, the value that I can get from Linkedin compared to Facebook has huge diffenrence. Regardless of lead generations or engagement, or what so ever. Overall, Linkedin is outperform FAcebook.

Hi Kent,


If you ask me for a comparison between Facebook and LinkedIn (accounting Engagement, Branding & Lead generation), LinkedIn would win it :)




Definitely agree with you. Not only Linkedin. Other social networking sites - internations.org or even forum and youtube channel are much better than Facebook.

If Facebook doesn't change, I can predict that Facebook won't last longer.

I agree!

Genuine likes from a genuine accounts will be a good result to the profles.

Hi Chris, I believe there are a lot. The question is we need to know the truth meaning of influence


I think you guys need to clarify what you mean by 'fake likes' so people dont get confused. If a small business owner advertises to get likes and announce business Facebook presence by targeting his/her local area to find people to engage with; will that count as 'fake likes'? I dont think so.  


Thanks but I believe we did state “Likes” from fake accounts and bots.  The article refers to that method.