Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Facebook Announces New Privacy Option at F8 Conference
Posted on May 1st 2014
There were a few things said at Facebook’s F8 conference yesterday that will be music to the ears of many. First, Facebook CEO Mark Zuckerberg noted a change from the former motto of 'move fast and break things', promising ‘not to break things anymore'. This is most likely a response to the ever-growing angst about changes to the News Feed and the drop-off in reach for posts (though they’re still tinkering with that too). This is great news for businesses trying to work out what to do next and wondering if/when Facebook will move the goal posts on them again. A period of stability would be welcome relief for marketers trying to rationalise best practise for the platform – while this was not specifically noted by Zuckerberg, hopefully this is what we can read into this implication.
Second, Facebook announced ‘Anonymous Login,’ an option that will allow users to log-in to apps without sharing their personal information. Privacy has been a major concern for Facebook users, with more and more people worried about how their information is being utilised by third party providers when they use their Facebook sign-in to log into apps. The announcement of ‘Anonymous Login’ shows the company is hearing these concerns and is trying to maintain user confidence and trust.
While still being tested with selected developers, the announcement has already been welcomed by many – Olivier Amar, the CEO of security technology company MyPermissions, said the announcement is ‘a major milestone for Facebook and for app developers in general – putting the customer experience first and putting users back in the driver’s seat’. No doubt Amar’s view will be echoed throughout the social media community, and while there are still more questions to be answered about app functionality and how the change will impact overall user experience (and how developers will respond), it’s an intelligent move by Facebook, particularly at a time when their motivations are being questioned.
The third announcement relates to the already known 'Audience Network’ mobile advertising option, which has been in testing for some time. Facebook offered more info on this option and how it will merge Facebook ads with partner networks. ‘Audience Network’ will essentially let advertisers run their Facebook ads in other applications who sign up to the extended network. This will allow businesses to utilise Facebook’s ad targeting and analytics options and provide extended access to users beyond Facebook alone.
It’s an interesting option, but one which may take some time to see significant benefit – even Facebook is keeping expectations in check in regards to the potential of this new option. It’s also another one that could see some user backlash when they start seeing even more ads in their apps and feeds, beyond what some already view as an intrusive level of ad content. In line with Zuckerberg’s statement about 'breaking things', this option is likely to be rolled out with some caution over the next 6-12 months.
Definitely some interesting notes coming out of the F8 conference, and Zuckerberg also took the opportunity to announce the company’s intention to make F8 an annual event. While none of these features are revolutionary, they’re positive steps which show that Facebook is working to alleviate user concerns whilst also seeking smarter options for advertisers. The sting of ‘reachocalypse’ is still very fresh for many, and questions about the network’s future have been rising, a growing backlash regarding the giant’s motivations and trustworthiness. The F8 announcements, in adding new features and managing expectations on advertising, are an effort to calm some of these concerns and show they're aware, whilst also highlighting their efforts to maintain the original ethos of a more connected global community.