Dec 30 Posted 3 years ago
If the latest change to EdgeRank didn't take place until early December, what prompted the 47 percent increase in the share of overall visits to Facebook between October and November reported by Shareaholic? - Was that just due to the switch to Open Graph?
Dec 27 Posted 3 years ago
Very true, content needs to be engaging for it to be noteworthy. I think a great rule to follow is that you should be unique with your content. If you see competitors doing something it doesn't necessarily mean their doing it properly. It should be adapted to your voice and audience first.
I love how you mention advertising as well. I've heard a few people mention it now, brands need to seriously set aside a budget for Facebook ads, it doesn't have to be a large budget but it does have to be present.
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