- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Facebook To Consider Charging Users to Highlight a Post
Posted on May 11th 2012
Facebook is currently testing the idea to charge users to highlight a given post or picture on their Facebook wall.
Let's say you're out one night at a club and you take a picture of your buddies making complete idiots out of themsleves and you want to post that picture to Facebook.
Happens all the time, right?
Or if you come across this incredible article you just read and you want to make sure all your friends see it when you post it.
Or you're a business owner who wants to highlight a post about your latest product.
Well you may be able to take that same post, picture or article and post it to Facebook with a bright, yellow background with it so it really stands out.
Wouldn't that be great?!?!
Well before you get too excited there may be a fee associated with this new feature, which is currently being tested in New Zealand.
Why New Zealand?
What I do know is I first heard about this on BusinessInsider.com which led me to the full story on stuff.co.nz, where I read... "Facebook is considering charging its members US$2 to "highlight" important posts so they are more visible on the social networking site."
Two bucks in exchange for some yellow background.
Sounds fair. (#HeavySarcasm)
Here's a screenshot of what is being called the "Highlight" feature:
The user who received the offer to try this new feature was at first thinking it was a scam, but according to stuff.co.nz a spokeswoman from Facebook by the name of Mia Garlick confirmed it was a real feature they were testing.
"We're constantly testing new features across the site. This particular test is simply to gauge people's interest in this method of sharing with their friends," said Garlick.
Ms. Garlick also told stuff.co.nz that Facebook is testing different price points including the aforementioned $2 as well as offering it for free or some other amount.
I am very curious to hear your thoughts on all this not just from a personal standpoint - would you pay to have a post highlighted, but also from a business/brand perspective.
If you own a company or business would you pay extra to have a post highlighted on Facebook?
And if so, how do you decide which posts to highlight? Can't highlight them all, right? That would just water down the significance of the highlighting in the first place.
Look forward to your thoughts and comments.
Named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review, Steve Olenski is a freelance writer/blogger currently looking for full-time work. He has worked on some of the biggest brands in the world and has over 20 years experience in advertising and marketing. He lives in Philly and can be reached via email,Twitter, LinkedIn or his website.