Facebook To Consider Charging Users to Highlight a Post

steve olenski
Steve Olenski Sr Creative Content Strategist , Oracle Responsys

Posted on May 11th 2012

Facebook To Consider Charging Users to Highlight a Post

Facebook is currently testing the idea to charge users to highlight a given post or picture on their Facebook wall.

Let's say you're out one night at a club and you take a picture of your buddies making complete idiots out of themsleves and you want to post that picture to Facebook.

Happens all the time, right?

Or if you come across this incredible article you just read and you want to make sure all your friends see it when you post it.

Or you're a business owner who wants to highlight a post about your latest product.

Well you may be able to take that same post, picture or article and post it to Facebook with a bright, yellow background with it so it really stands out.

Wouldn't that be great?!?!

Well before you get too excited there may be a fee associated with this new feature, which is currently being tested in New Zealand.

Why New Zealand?

Who knows.

What I do know is I first heard about this on BusinessInsider.com which led me to the full story on stuff.co.nz, where I read... "Facebook is considering charging its members US$2 to "highlight" important posts so they are more visible on the social networking site."

Two bucks in exchange for some yellow background.

Sounds fair. (#HeavySarcasm)

Here's a screenshot of what is being called the "Highlight" feature:

Image

The user who received the offer to try this new feature was at first thinking it was a scam, but according to stuff.co.nz a spokeswoman from Facebook by the name of Mia Garlick confirmed it was a real feature they were testing.

"We're constantly testing new features across the site. This particular test is simply to gauge people's interest in this method of sharing with their friends," said Garlick.

Ms. Garlick also told stuff.co.nz that Facebook is testing different price points including the aforementioned $2 as well as offering it for free or some other amount.

I am very curious to hear your thoughts on all this not just from a personal standpoint - would you pay to have a post highlighted, but also from a business/brand perspective.

If you own a company or business would you pay extra to have a post highlighted on Facebook?

And if so, how do you decide which posts to highlight? Can't highlight them all, right? That would just water down the significance of the highlighting in the first place.

Look forward to your thoughts and comments.

Sources:BusinessInsider.com, stuff.co.nz, Google Images

Named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review, Steve Olenski is a freelance writer/blogger currently looking for full-time work. He has worked on some of the biggest brands in the world and has over 20 years experience in advertising and marketing. He lives in Philly and can be reached via email,TwitterLinkedIn or his website.

steve olenski

Steve Olenski

Sr Creative Content Strategist , Oracle Responsys

A regular contributor to Forbes, among other publications, Steve was named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review and a Top 50 Social Media Blogger by Kred. He is currently a senior creative content strategist at Oracle Marketing Cloud. He is a also a member of the Editorial Board for the Journal of Digital & Social Media Marketing and co-author of the book StumbleUpon For Dummies. Follow him on Twitter@steveolenski or at the nearest coffee shop.The views expressed here are his own and do not necessarily reflect the views of Oracle Marketing Cloud.

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Comments

blackwolf200
Posted on June 3rd 2012 at 6:15AM

I think this is a bunch  crap there is no need to charge for this typw of site. There are plenty of companies that pay a lot for advertising on these sites and games that pay for space. to charge people for usage is truly a  mistake that could potentially destroy the company. People would quickly move on to other social sites or back to ones like Myspace.