Storytelling Gone Wild: The Key to Creating Viral Content: Click here to register for the free webinar.
Join our expert panelists on February 16th at 12pm ET as we explore how to make sure each piece of content you send out has viral potential.

Facebook critic calls it “theater”

Facebook is being described as many things today, as pundits, marketers, social scientists and educators try to get a handle of what’s going on in tis space. Is it the ‘connective tissue,’ the “social graph,” the…

New York Times Op-Ed writer Alice Mathias has a different take on all of this, dismissing it as an place that encourages performances and escapism –a time-sucking hangout of the “Fakebook Generation.” Here is how she describes it:

I've always thought of Facebook as online community theater. In costumes we customize in a backstage makeup room — the Edit Profile page, where we can add a few Favorite Books or touch up our About Me section — we deliver our lines on the very public stage of friends' walls or photo albums. And because every time we join a network, post a link or make another friend it's immediately made visible to others via the News Feed, every Facebook act is a soliloquy to our anonymous audience.

I know we instinctively want to challenge this notion. But wait. Mathias is not some angry pundit –she’s a grad student. She makes a solid point that’s worth addressing. Networks like FB make us miss other parts of human interaction. “Dwelling online is a cowardly and utterly enjoyable alternative to real interaction.”


link to original postlink to original post

Join The Conversation

Upcoming Webinars

Whitepapers

  • February 05, 2016
    Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
  • December 15, 2015
    New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...