Facebook Demographics Revisited – 2011 Statistics

kenburbary
Ken Burbary Vice President, Group Director , Digitas

Posted on March 7th 2011

Approximately a year ago, I published "Dispelling the Youth Myth – Five Useful Facebook Demographic Statistics" on this blog. It’s been one of the most visited posts ever since, so clearly there is a lot of interest in understanding the demographics of the Facebook user population. A year later, Facebook is bigger than ever, now the most visited site on the internet. So, I’ve updated the statistics below, and included some new ones, so that we can all be informed, and dispel any myths about Facebook user demographics. Like the original post, I’m writing this one to help avoid the need for us to explain over and over again, who uses Facebook, and instead direct people to this post. Here is the most recent data on Facebook that you can use to enlighten yourself and others on just who uses Facebook and where they come from.

1) Facebook.com average user figures and facts:

  • Average user has 130 friends on the site
  • Average user sends 8 friend requests per month
  • Average user spends an average 15 hours and 33 minutes on Facebook per month
  • Average user visits the site 40 times per month
  • Average user spends an 23 minutes (23:20 to be precise) on each visit
  • Average user is connected to 80 community pages, groups and events
  • Average user creates 90 pieces of content each month
  • 200 million people access Facebook via a mobile device each day
  • More than 30 billion pieces of content are shared each day
  • Users than access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users
  • Facebook generates a staggering 770 billion page views per month
Source: facebook.com, pingdom.com

2) Breakdown by country: More than 70% of Facebook users come from outside the United States

Global User Population: 629,982,480

Image

Sources: checkfacebook.com and facebook.com

3) Global User Demographics: The global breakdown of users on Facebook by gender and age

Image(1)

Sources: insidefacebook.com

4) Breakdown of US users (gender and age):

Image(2)

 

As the chart above illustrates, the total US Facebook population is made up of millions of people across a range of ages groups. While young adults (18-25) lead the way with a combined ~50 million users (almost double the size from a year ago), the 26-34 group is now well behind with ~29 million users. According to the data from Facebook there a combined ~28 million people over the age of 45 active on Facebook. These are impressive user numbers from an older demographic that continue to grow. It’s important to note that the 55-64 age group is almost the size of the 13-17 group, further evidence that Facebook isn’t limited to "young" people.

A visual look at the US users by age (using data from above):

Image(3)

Sources: facebook.com

5) Facebook.com – a top destination site for the majority of online Americans, but some states more so than others.

Source: Socialbakers

The most important takeaway from the list above is probably the degree of penetration Facebook has relative to the population of each state. Over 50% for many!

kenburbary

Ken Burbary

Vice President, Group Director , Digitas

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Comments

Hi, very interesting stats. I would like to know how you get all these data? Is there a easier way to get stats on facebook users? Thanks.

Hi, 

Very interesting article indeed. 

It would have been interesting to comment on the fact that when comparing the US to the rest of the world, there's a clear difference in demographics in terms of age. the "13 - 25" range makes up for pretty much 45% in both cases but there are a lot more "18 - 25" users in the US. 

What could explain this difference? Are Internet users in Europe a lot younger ? What is the penetration based on the age ? Is the penetration on the "18 - 25" target lower in Europe than in the US? 

Cheers,

 

do you have any footnotes for any of these stats? i have other websites telling me different numbers

Lies, Damned Lies, and Statistics ... 

I have kids in their teens and just out of their teens .. without a doubt, Facebook usage DRAMATICALLY drops off once kids become mobile and are free to leave home to be with friends any time.

The large number of older users shown in the stats probably is not weighted by the amount of usage. I am 55 and have a Facebook account ... but do I use it? NO! Yet the stats count me with equal weight compared to my 15yo who seems to be glued to the incessant messages.