Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Facebook EdgeRank [INFOGRAPHICS]
Posted on May 2nd 2013
PostRocket is a nifty little service, kind of like Buffer but for Facebook with better image handling.
But the big question these days is how much third-party Facebook publishing apps are affected negatively by EdgeRank versus good old-fashioned manual postings?
Anyway, interesting with this infographic are that 96% of fans never visit the brand site twice.
We knew that the action took place on user’s walls and this seems to hold very true still.
If I were Batman, I would definitely spend more time keeping an eye on Bane.
In this infographic by topolilly.com, it’s interesting to discuss why Facebook treats video content with so little love.
After all, video content seems to be booming everywhere else.
Or is it simply because we don’t go to Facebook for video or that the interface just isn’t the right place for it?
Or do we just don’t like to share video on Facebook as much?
Interesting also that they say “links only if necessary”… well, 9 times out of 10, I’m more interested in driving traffic to a site that I can derive value from, rather than building engagement for Facebook, the company.
I’d rather have fewer people liking, commenting and sharing an URL that I actually control, than having them interact with “Facebook-only” content.