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Nov 12 Posted 2 years ago
I worked for many years at Pepsi Cola, and many more in Merck & Co, the largest pharmaceutical company.
And based on that experience, I think that a Global Facebook page is a great idea.
Why? Because the brand is singular, what changes are the regions. The message will have to be singular, the only thing that will change will be the language.
When I worked for Pepsi, we had to ensure that the we shared a cohesive message in other countries, in this case Latin America.
Product launches are an important issue, because now with Facebook Global, will be able to launch a new campaign with the same message.
At Merck, for example on a new drug, the same message, the same website, the same year, in every country.
I worked promoting the vaccine Gardasil for human papillomavirus and was also a message to all countries.
I would be interested in information about how to "check" for a Global Facebook Page. Like Twitter with verified accounts, the blue check?
I loved your post!
Nov 10 Posted 2 years ago
Hi Lisa, I believe we need to first have a clear marketing goal before we use the Facebook Global Page. Sometimes, if we think TOO big, it will waste our money and time. We don't need Facebook Global Page unless we really have something valuable to offer or specially offer to local community (Targeted).