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Are you targeting the right people on Facebook? Are you presenting relevant messages to your current fan base? These questions will definitively be answered with the introduction of Facebook’s Audience Insights. This awesome new tool will give marketers a clear picture of who their audience is based on aggregate data about geography, demographics, purchase behavior and other factors. Audience insights has a similar look and feel to Page Insights, however it will provide information about anonymous users opposed to the Facebook Page itself. To understand the true value of Audience Insights, let’s take a look at the information that will be available:
This information can be sorted into three different groups:
One of the most obvious concerns about this information is privacy, however Audience Insights data is obtained from Facebook’s trusted third-party partners and displays information without identifying exactly who these people are. Marketers can tap into aggregate and anonymous data that doesn’t invade users’ privacy. You can access your audience insights by clicking here.
What do you think about the new Audience Insights? Sound off in the comments section!
Nathan Mendenhall is a social media manager at Cendyn/ONE in Boca Raton, Florida. He has extensive experience with creating and implementing successful social media strategies for both B2B and B2C brands. Connect with him at @NCMSocial!