Facebook Launches New Streamlined Pages

Emma-Louise Howard Campaign Developer, mycleveragency

Posted on March 14th 2014

Facebook Launches New Streamlined Pages

Facebook has started rolling out a new streamlined design of Timeline for pages. The new design of pages will be more consistent with the re-design of Facebook profiles that happened more than a year ago.

The idea is actually something that was tested for brands a while ago so the overhaul may not come as a surprise to those who have been paying close attention to Facebook’s actions. The change doesn’t really offer anything new in terms of features. The page information is getting moved into different places but you won’t really be offered anything new to play with.

Let’s take a look at what changes were made:

1.  Single Column Format for Posts

Your entire timeline is now found on the right-hand side column so posts will no longer bounce between the left and right.

Single column format for posts


2. Left Column For Business Info

The left-hand column will now house all your business details from hours of operation, contact details and the “About” info to the number of page likes, a map (if you use one), friends who like your page and photos and videos.

Left column for business info


3. Admin Tool Layout

Previously the admin tool information was displayed in a drop down panel at the top of your page that pushed the rest of your page down. The new streamlined pages has a compact admin navigation at the top including things like Page, Activity, Insights, Settings Build Audience and Help. You will also be able to view this tab no matter where you are on the page.

Admin tool layout


4. This Week View

On the extreme right you will now be able to see an overview of the number of ads running, page likes and post reach for the current week and the number of unread messages and notifications.

This week view


5. Tabs Hidden

Your tabs no longer appear in a box below your cover photo but instead can be found in the drop-down menu for “More”.

Tabs Hidden

So what do we think?

Well, most of the changes are purely cosmetic and offer little in the terms of functionality. Your immediate thoughts are probably that the loss of the tabs is going to have a negative effect on your page.While it is true that tabs are useful for creating interest for first time visitors the truth is after that they have very little impact on your page performance.

The truth is by making your posts more prominent on the right hand side – pushing them right below the cover photo- this may actually have a positive effect on your page.

Only if you are creating interesting content, of course.

So what do you think? How will the changes affect your page?

The post Facebook Launches New Streamlined Pages appeared first on mycleveragency - Full Service Social.


Emma-Louise Howard

Campaign Developer, mycleveragency

I'm Emma, mycleveragency's Campaign Developer. We're a full service social media agency that teams up with companies to build their brand equity by leveraging all forms of the social web to create conversations, increase word of mouth and build lasting relationships. I'm responsible for marketing, development and event organising, overseeing client campaigns, and as a brand advocate I manage all mycleveragency's social profiles (Twitter, Facebook, Google+, LinkedIn, Instagram, Pinterest), write our This Week In Social blog and manage our Frontline interviews.

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Zach Ethan
Posted on March 14th 2014 at 4:56PM

Not too keen on how the custom tabs have essentially been hidden. 

Avtar Ram Singh
Posted on March 15th 2014 at 4:22AM

Hey Emma, I already talked about this change a couple of days ago on SMT here: http://socialmediatoday.com/avtar-ram-singh/2245466/brace-yourself-faceb...

Additionally, you'll find that the custom app tabs have not "disappeared" from the main page, but they're available on the left column if you just scroll down a little. You might want to include that if you ever talk about the new design with clients etc.