You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!
Explore more: 

Facebook Leads the Present and Happiness

I’m noticing more and more people talking about their lives on Facebook. It’s usually when you turn your head to a monitor or peek towards a smartphone or tablet that you realise that what you’re looking at is the Facebook homepage. I see mums and dads, sons and daughters sitting at a table and logging on to Facebook to see what’s going on. I experience dinners with friends, work colleagues or clients where the first thing they do is to ‘check in’, or update their Facebook status or send a tweet saying that they’re with the person they’re actually sitting next to. The funny thing comes when we decide to take a picture and upload it to Facebook for hundreds/thousands of people to see, or perhaps use Instagram. I’ll own up to the fact that I’ve done it and still do it, yet would prefer not to do it so often.

I’ll Exchange the Present for Facebook

We are so often obsessed by the social media fever –or, social networking- that we miss what’s going on in the moment. In a sunset I experienced very recently, I was impressed to notice that practically 80% of the people there were taking pictures of the moment for later. More or less 50% of them would be uploading them to Facebook; my curiosity took the better of me and I asked many of them, with most of them confirming my hypothesis. On the other hand, only a few were actually enjoying the sunset. They were all logged on to Facebook, following their friends’ and family’s lives.

Some time ago, e-mail was the top online priority. I wonder whether the social media have taken on that role now or, on the contrary, if they still come in second.

Facebook, the Verb

Here in Las Salinas, in Ibiza, where I live, there is a store 300 metres from home. I stopped there the other day to buy some water and fruit. There were two girls there who knew each other and seemed to have met there. One of them said (in English), “OK, I’ll Facebook you if we go out partying.” She didn’t say, “I’ll call you”. No, she said “I’ll Facebook you.” The verb.

How I See Facebook

I’m not a great Facebook fan. I like sharing my life with my friends. I don’t have an official fan page (though many have asked.) I’ll probably never have one, just like I’ll probably never be a superstar, an “Expert” or a “Guru” to have one. I do have an account with not too many friends, close to 2,000 (I’ve been on Facebook almost 4 years now.) I try to be selective and critical about my connections on Facebook. They’re my friends, those close to me, the people I want to share moments with. Not everyone. Sorry, I like to keep certain things about my life private to myself. I believe that almost all of my “friends” who are on Facebook –approximately 75%- belong to my inner circle of friends and family. Through Facebook I can follow the things that take place in their lives. I can take a look at pictures of their events, I can follow health-related news of the people I love. I can learn about their achievements, all those things we used to write letters or make a phone call about. That is how I see Facebook; at least in this context.

What about Facebook for business, as a professional or marketing tool? I haven’t reached that point yet. I still feel out of that game. I’m still trying to find out the magic formula.

However, I do believe that Facebook has changed the feeling of experiencing and enjoying the moment by the act of announcing to the world that you’re experiencing and enjoying that moment. It has changed your happiness by theirs.

Join The Conversation

  • Isra Garcia's picture
    Jan 1 Posted 1 year ago Isra Garcia

    Indeed. However, Facebook as business / marketing tool isn't working as it should, or at least not as we wish. Generating stisfactory results in facebook, that justify the money we invest in, have become a pretty messi task. 

     

    Thanks for your comment Edmonton.

  • Dec 31 Posted 1 year ago Dan White Edmon...

    I like this article/blog because the writer has mentioned the reality in this post. I agree with the thoughts mentioned above. These days, facebook has become the part and parcel of most of the net users specially teens. Now facebook has become a source of connecting people and for businesses it has become a source of generating traffic and awareness regarding their products and services.

    Thanks

    Dan White Edmonton

Upcoming Webinars

Whitepapers

  • July 29, 2015
    Real-time marketing: you know it's a critical element in your business strategy, but are you finding it hard to master? You're not alone....
  • July 15, 2015
    Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of t...