The surge in mobile adoption has helped to propel Facebook's mobile base, creating new opportunities for marketers. Nearly half of Facebook's users are now only accessing the social network from their mobile device. And in Q4 2013, Facebook reported 945 million daily active mobile users. This will only continue to grow in 2014 as the market also experienced a 3x increase in the number of companies tracking and being able to optimize towards mobile revenue from 2012.
Nanigans' Facebook Mobile Advertising Performance infographic provides mobile marketers with a baseline for ad performance to help them plan successful and effective Facebook mobile campaigns. Reflecting key performance data from over 100 advertisers across the ecommerce, education, financial services, gaming and travel verticals, the infographic hones in on several key metrics including click-through rate (CTR), cost-per-impression (CPM) and cost-per click (CPC). The data also provides an in-depth look at performance across devices, operating systems and ad types.