Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Facebook Offers: 5 Things To Consider Before Creating An Offer
Posted on May 7th 2012
It has arrived.
The newest edition of the Facebook Deals has become available on our Pages this morning and I wanted to share my two cents. Facebook Offers is a very simple solution to entice users to engage your store and drive foot traffic into your location. However, I am not quite sure this fits the non- ‘brick and mortar’ businesses.
Most of us can remember the Facebook Deals and its almost immediate retraction from Facebook. See our ‘Deals’ post here. As we began putting our clients into these spaces to increase interaction with clients, Facebook decided to pull the idea.
Whether it was from lack of use or lack of success, Facebook Offers has streamlined the process while making it a bit more viral. BUT, I am already seeing a few ‘road blocks’ as we just created our first offer this morning.
Here are 5 things to consider before creating an Offer:
- Understand the Redemption Process: To redeem the offer, the user must take the email and print it, if possible. It also states that you can ‘just show it from your phone’. This may pose an obvious issue if your store is online only. Considerations to redemption could be added to the terms and conditions area when creating the email. It may be wise to require further action like emailing this certificate to the email address in the terms area. This would have to be manually entered.
- Define a Clear ‘Fine Print’ Area: This is where you need to put in considerations to your offer that can not help filter out the misunderstandings that most offers can create. Keep the terms simple and apply any necessary restrictions to help make the offer successful. Just because people are claiming the offer doesn’t mean they are ‘converting’ to a sale or in-store visit.
- Create A Great Headline: Facebook is only allowing for 90 characters here so you must be ready to express the offer in very clear terms. This could be the critical success factor that drives the offer into a viral state. Be clear and state the call to action.
- Inform The Staff: It is often these offers are created and then forgotten. It’s imperative that if you decide to create an offer, you must provide this information to anyone facing the customer on your staff. You can really create a disconnect with a customer if your staff looks baffled at their inbound opportunity.
- Start Simple: It’s free. Start simple and try to provide a value proposition for a visit. You should really consider using this as a tool to promote and create traffic around your services or products. Groupon began losing its traction as soon as the businesses that were using Groupon found they were actually losing money (read more here). It’s an advertising opportunity, not a revenue generator.
You should expect losses up front and should consider using this as a promotional tool. It’s important to remember that including this offer in an overall marketing strategy combining traditional efforts along with online campaigns will increase the overall awareness to your services/products. We often see campaigns that are disconnected because they were not put into action with an overall approach or plan.
What is your first offer going to include?