May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Dec 12 Posted 1 year ago
I love the fact that there are other social platforms to get your message out there like Google+, Pinterest, Tumblr, and Twitter. I agree when you say that there is very little activity coming from Facebook posts these days. I run several of my clients social media campaigns as well as SEO, and find we get more traffic back from sites like Pinterest, Vine and even Tumblr.
I tried facebook ads with a modest spending budget of around $500 earlier in the month for one particular client and for every 100k viewers on our ads, we got a clickthru of maybe less than 5%, with very few signups on our MailChimp campaign.
The message is to keep exploring Social Media alternatives.
Dec 11 Posted 1 year ago
Surely when it comes to social media marketing there is not one rule that fits all? It all comes down to what your brand is and who your target audience is. Once you have that defined, you need to understand where your audience is and then put in place the right strategy to reach them.
Afterall there's no point in writing blogs, moving to Google+ and forgetting about Facebook if you are a brand wanting to reach teenagers.
Perhaps the suggestions and advice in this article would be better placed if it had some context as to what type of product or business this is relevant to, else it may be misleading.