April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Apr 9 Posted 10 months ago
Another sector that many forget to include are the non-profits using Facebook pages as a branding tool for the group, association, etc. A non-profit - being that it is a not-for-profit entity - often does not have funds allocated to spend on adverts. Facebook's monetization of posts only serves to limit a NP.
I was an advocate of using a Page over a Group in Facebook from 2010 - 2013 - going so far as to recommend no longer using groups over pages. This change in organic search has changed my opinion and my subsequent recommendations.
Mar 12 Posted 11 months ago
Money doesn't change people, it mainly exposes them.... (an old wisdom)