May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Apr 9 Posted 11 months ago
Another sector that many forget to include are the non-profits using Facebook pages as a branding tool for the group, association, etc. A non-profit - being that it is a not-for-profit entity - often does not have funds allocated to spend on adverts. Facebook's monetization of posts only serves to limit a NP.
I was an advocate of using a Page over a Group in Facebook from 2010 - 2013 - going so far as to recommend no longer using groups over pages. This change in organic search has changed my opinion and my subsequent recommendations.
Mar 12 Posted 1 year ago
Money doesn't change people, it mainly exposes them.... (an old wisdom)