Facebook reaches 62% of online Americans

Posted on October 23rd 2010

Another chart (from Comscore) showing how Facebook is the Google of social networks.    An online ad campaign can (in theory) target 62.4% of online Americans, with MySpace a distant second at 24.3%.

Sure, numbers aren’t everything and so while Twitter in theory has a reach of 3%, it’s potential and influence is higher.    But, Facebook remains just about the only game in town when it comes to mass consumer reach.


Dirk Singer

Head of online agency Rabbit (www.therabbitagency.com)
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Posted on October 29th 2010 at 12:05PM

There is no doubt about where the advertisers are going to go. There is no better place to put your message than in front of a warm audience. The ability to put yourself in front of  a particular group with the right interests makes it even better.

Posted on November 1st 2010 at 11:10PM

That's a lot of Americans! How prevalent really is facebook.