Facebook reaches 62% of online Americans

Posted on October 23rd 2010

Another chart (from Comscore) showing how Facebook is the Google of social networks.    An online ad campaign can (in theory) target 62.4% of online Americans, with MySpace a distant second at 24.3%.

Sure, numbers aren’t everything and so while Twitter in theory has a reach of 3%, it’s potential and influence is higher.    But, Facebook remains just about the only game in town when it comes to mass consumer reach.

dirktherabbit

Dirk Singer

Head of online agency Rabbit (www.therabbitagency.com)
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Comments

Posted on October 29th 2010 at 4:05PM

There is no doubt about where the advertisers are going to go. There is no better place to put your message than in front of a warm audience. The ability to put yourself in front of  a particular group with the right interests makes it even better.

Posted on November 2nd 2010 at 3:10AM

That's a lot of Americans! How prevalent really is facebook.