We're pretty sure this will confuse some folks out there for a while, but any change brings some resistance, right? In the long run, this is a more positive way to describe one's relationship with some of these entities. Who among us wants to be a fan of "Affordable Septic Tank Cleaning" --right? Though you won't mind saying you "like" them.
We're also pretty sure this will bring some new facebook pages, i.e. "I hate the like button."
Sorry for those who recently ran a print ad that read "Become a Fan..."
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