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Fascinating research out recently that compares the revenue generated from Tweets and Twitter follows vs. Facebook shares and likes.The results make for very interesting reading since they attempt to quantify the qualitative.
Facebook’s value of shares and likes should potentially be higher than both Tweets and follows in Twitter since as a generality, I believe that we have a stronger relationship with Facebook friends than we do with our Twitter connections. In principle, something shared from a Facebook friend potentially comes with a higher level of trust and credibility, and it makes sense that this could carry over to generating additional revenue.
For more information on the Social Action Value Study, here it is: http://www.chompon.com/chompon_social_action_value.pdf
This follows an October 2010 study by online ticketing service, Eventbrite, who calculated that everytime someone shares a link about an upcoming event in the main social media channels, it generated the following $ amount in ticket sales:
I really like these two studies since they attempt to quantify something that to date has been largely unquantifiable. However, I personally think that the greatest value of these channels is in building trust and credibility via a long term brand relationship between a brand and a consumer
Whatever you do, don’t underestimate the incredible power and value of these social channels. After all, they have even been known to bring down Egyptian governments!
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