A Facebook 'share' vs a Twitter 'share': Guess Which Generates More Revenue?

Posted on March 8th 2011

Fascinating research out recently that compares the revenue generated from Tweets and Twitter follows vs. Facebook shares and likes.The results make for very interesting reading since they attempt to quantify the qualitative. 

Revenue from a Facebook 'share' vs. a Twitter 'share'







Facebook’s value of shares and likes should potentially be higher than both Tweets and follows in Twitter since as a generality, I believe that we have a stronger relationship with Facebook friends than we do with our Twitter connections. In principle, something shared from a Facebook friend potentially comes with a higher level of trust and credibility, and it makes sense that this could carry over to generating additional revenue.

For more information on the Social Action Value Study, here it is: http://www.chompon.com/chompon_social_action_value.pdf

This follows an October 2010 study by online ticketing service, Eventbrite, who calculated that everytime someone shares a link about an upcoming event in the main social media channels, it generated the following $ amount in ticket sales:

  • $2.52 in Facebook
  • $0,90 in Linked In
  • $0,34 in Twitter

I really like these two studies since they attempt to quantify something that to date has been largely unquantifiable. However, I personally think that the greatest value of these channels is in building trust and credibility via a long term brand relationship between a brand and a consumer 

Whatever you do, don’t underestimate the incredible power and value of these social channels. After all, they have even been known to bring down Egyptian governments!

For more media observations, go to www.robservations.ca


Rob Booth

  • Creator of the popular, entertaining new media blog: robservations.ca
  • Director of Digital at Mediacom, Montreal, Canada
  • Judged at both the Canadian and Digital Marketing Awards as well as Quebec's Boomerang awards
  • Lecturer of Interactive and Social Media at Montreal’s H.E.C, the University of Montreal's business school
  • Has won numerous national media innovation awards.
  • Rob is a part time drummer who wears clothes, eats food and 'likes' a lot on Facebook.
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Posted on March 9th 2011 at 12:11AM

Have been looking for something like this for a long time. Thanks! Is there any data on why the difference?

Posted on March 9th 2011 at 1:00PM

Glad you liked it, Nupur. I haven't seen any data to explain the difference - I believe that the results identify the 'what' but not the 'why' unfortunately. Still a good starting point though, I think.

Posted on March 10th 2011 at 6:41AM

Interesting Rob - thanks!

My guess would be like you said that the social relationship is more 'inimate' for most people on Facebook and therefore we tend to trust those recommendations more. Also there is just more info that is read on FB and a lot less spam (At least for me).

Consumers get recommendations in dozens of different ways. The assumption is that the better and more trusted the recommendations are the more they will lead to consumption.

Posted on March 11th 2011 at 1:41PM

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