May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Sep 17 Posted 1 year ago
Really good read Sue! I think the point you mentioned about integrating your facebook strategy with your website and overall marketing strategy is very important. I've found the best facebook pages are ones that have a really strong sense of community within them, which usually integrate things like user-generated photos and content. On the other hand, they can become a marketing black hole if business owners aren't as tech savvy. Just my pennies worth anyway!
May 18 Posted 1 year ago
Fernando, thanks for your comment. I agree completely!
My apologies for the delay in responding (somehow I missed seeing your comment).
May 16 Posted 1 year ago
I think that it depends on the market of the small business. Some of them, like clothes or fitness are likely to have great results on Facebook. However, other markets are just for branding instead of performance.
Good post. Thanks!
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