- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Facebook Timeline 2.0: Will App Developers Get First Dibs?
Posted on March 22nd 2013
Along with Graph Search and News Feed, Facebook may soon be releasing a new, updated version of Timeline.
Tuesday night while on Facebook, I noticed my Timeline looked different. Facebook had touched up the info/nav bar, removing the app buttons and replacing them with drop-down menus and links. They also shifted the name and friend button to the Cover Image. The update also organized all self-published content to the left of the Timeline and app activity/account information to the right, something Facebook had been hinting at for awhile. (Although my layout was still 50/50 split, rather than the 1/3 split that other websites are reporting.
- A brief "About me section"
- Two perminant buttons
- Two customizable app buttons
- Friend, message, call buttons inside toolbar area
- No "About Me" section
- Four perminant links
- A "More" drop-down menu
- No friend, message, call buttons
- relocated to Cover Image
The new layout is certainly less visual, with the omission of the app buttons, but it does add a sense of simplicity. It takes away the small About Me section as well and gives no description or information about the profile/person.
This update includes a new standard Facebook App, "Books," highlighting books that you want to read, books that you have read, and books that you like.
The main Timeline isn't the only thing that has changed, though; the "About" and "Friends" app/tabs have new layouts and are organized in a much cleaner and more streamlined way. The Friends section also highlights colleagues, friends from your hometown, friends from high school, friends from college, mutual friends, and even suggested friends.
One aspect removed from the About page is the "History by Year" section, which I actually liked. Life Events tend to be underused by the average user, so omitting this section does make some sense.
Available as developer preview, or just a random rollout?
I'm not 100% about their rollout method for this new update, but like the original Facebook Timeline release, it seems that developers who create apps are first to get this update, i.e. developer preivew.
After getting the new layout, I cleaned up my Facebook account a little, organized my news feed, lists, went through apps, permissions, privacy settings, et cetera. I also deleted some apps that I created on the developer platform. Soon after, I went back to my Timeline and realized that it was back to the original layout.
Back when Timeline was first released in 2011, developers who created apps got pre-release use of the new Timeline, so I thought that maybe I got the preview of this update because I had created apps in the past, and now that I had deleted them, it reverted me back to the original Timeline.
I created another app and voila, I got the updated Timeline layout again. So it seems like developers with apps have a priority over getting the update.
Update: Early Thursday morning, it reverted back to the original even with the newly created apps (although the "Books" section is still on the Timeline.) So what's this all mean? Is it still just in beta and there are just hiccups in the system? Or is this just a new layout that they're testing and decided to withdraw?
- Does anyone else still have access to this layout?
- Did creating apps/being a developer grant you access to the new layout?
- And what do you think of this new layout? What about the Books section, or newly organized About page?
- Comment below!