Facebook announced the Timeline format for Brand Pages on February 29, 2012. They reinforced their commitment to us all by saying:
“We’re 1% of the way there – if we truly put people at the center of what we do.”
This sent users, page owners, page admins, and Facebook marketers scurrying to create new logos and cover images before the mandatory conversion on March 30, 2012.
Timeline is meant to be “Mission Control” for your brand on Facebook. Just as everything you do as yourself on Facebook begins with your personal profile, everything you do as your business begins with your page.
Your brand’s Facebook Timeline!
Interaction with a brand will be as interesting and rewarding as with people.
Facebook Marketing will be as good as anything you would see from a friend or family member. It becomes telling the story of your brand. The ultimate goal is to get others to tell your brand’s story for you.
If you are a business owner or director that depends on a Page Admin or team of Admins, you may not have an intimate understanding of the new bells and whistles available on the new Timeline.
As a page owner or an admin, you will see the “Admin Panel” button at the upper right on your brand’s page. This is not viewable to others, so only owners and admins will be able to click the button above the Timeline notation of brand milestones.
By clicking the button, you will reach your dashboard where a summary is presented for:
The “Manage Page” button that leads you to Admin functions – Most importantly:
The “Build Audience” button allows you to:
Click “Hide” to go back to viewing your page without seeing the dashboard.
Facebook seems to be leaving the Admin Panel open upon landing on the page. That should change in time, once we are all more familiar.
If you have invested in a Facebook presence, you’ll want to be sure your expectations are in line with what is possible with the Timeline.
That is a short list of topics you as a Page Owner should be asking your Page Admin(s) to explain.
How are you doing with your brand’s Facebook Timeline?
Are there questions about any of the information above?
Details we should add to the conversation?
Can’t wait to see your comments in the box below!
This video was part of an exclusive and detailed document made specifically for those that have hired me to provide social media services.