Facebook Timeline For Page Owners Working With An Admin [A Video Tour]

Keri Jaehnig Chief Marketing Officer, Idea Girl Media

Posted on April 9th 2012

Facebook Timeline For Page Owners Working With An Admin [A Video Tour]

Facebook announced the Timeline format for Brand Pages on February 29, 2012.  They reinforced their commitment to us all by saying:

“We’re 1% of the way there – if we truly put people at the center of what we do.”

This sent users, page owners, page admins, and Facebook marketers scurrying to create new logos and cover images before the mandatory conversion on March 30, 2012.

Idea Girl Media explains that Facebook Timeline is about telling the story of your business brandImage credit: Facebook fMC 2012

What Was Facebook Thinking?

Timeline is meant to be “Mission Control” for your brand on Facebook.  Just as everything you do as yourself on Facebook begins with your personal profile, everything you do as your business begins with your page. 

Your brand’s Facebook Timeline!

Their mission:

Interaction with a brand will be as interesting and rewarding as with people.

The idea:

Facebook Marketing will be as good as anything you would see from a friend or family member.  It becomes telling the story of your brand.  The ultimate goal is to get others to tell your brand’s story for you.

The Keys To Your New Blue Social Ship

If you are a business owner or director that depends on a Page Admin or team of Admins, you may not have an intimate understanding of the new bells and whistles available on the new Timeline.

Below is a video meant to introduce the basics of Facebook Timeline for brands:

The Admin Panel

As a page owner or an admin, you will see the “Admin Panel” button at the upper right on your brand’s page.  This is not viewable to others, so only owners and admins will be able to click the button above the Timeline notation of brand milestones.

Idea Girl Media lets you see the Manage functions on the new Facebook Timeline Admin Panel

The "manage" functions on the Facebook Page Admin Panel

By clicking the button, you will reach your dashboard where a summary is presented for:

  • Notifications.
  • Messages.
  • New Likes.
  • Insights.
  • Page Tips (Facebook resources).

The “Manage Page” button that leads you to Admin functions – Most importantly:

  • Editing your page (Settings, Features, Apps, etc.).
  • Accessing the activity log.
  • Using Facebook as your brand.

The “Build Audience” button allows you to:

  • Invite email contacts.
  • Invite Facebook friends.
  • Share your page onto your profile.
  • Create an ad.

Click “Hide” to go back to viewing your page without seeing the dashboard.

Facebook seems to be leaving the Admin Panel open upon landing on the page.  That should change in time, once we are all more familiar.

Why Know About The Admin Panel?

  • So you are aware of what is available to your admin or admin team.
  • So you can communicate and ask questions.
  • So you can work toward the best Facebook strategy keeping in mind these tools.

If you have invested in a Facebook presence, you’ll want to be sure your expectations are in line with what is possible with the Timeline.

Details Not Covered In the Video?

  • Reach Generator.
  • Facebook Premium.
  • Mobile news feed.
  • Facebook Offers.
  • The percentage of fans that actually see your posts.

That is a short list of topics you as a Page Owner should be asking your Page Admin(s) to explain.

Your turn!

How are you doing with your brand’s Facebook Timeline?

Are there questions about any of the information above?

Details we should add to the conversation?

Can’t wait to see your comments in the box below!  :)


This video was part of an exclusive and detailed document made specifically for those that have hired me to provide social media services.


Keri Jaehnig

Chief Marketing Officer, Idea Girl Media

I am the Founder and CMO at Idea Girl Media, an international Social Media Marketing Agency. I help business brands, non-profits and public figures achieve social media success and positive online reputation. Most often with: Real Estate, Interior Design, Restaurants, Travel Services, Entertainment, and Government Agencies. My insight has been featured at SteamFeed.com, Search Engine People, and I have been featured & quoted by Business Insider and AOL Small Business. Non-fat lattes, travel & quick wit make me smile, and I am always enthused to meet new people!

See Full Profile >


Posted on April 9th 2012 at 11:28AM

Thank you for featuring my post today!

It appears that the video did not project for all to view.  Here is the direct link:


 I hope this information is helpful.  Please feel free to post any questions in the comments box.  :)



Posted on April 9th 2012 at 10:45PM

Good overview with examples Keri. Will be sharing this on my Page for sure!

Posted on April 12th 2012 at 1:05PM



Thank you for your comment, and for your enthusiastic words.  Any shares are appreciated, my friend!


Great to see you here,




Posted on April 9th 2012 at 11:00PM


Thank you for putting this post together and sharing it with us. I've been strugglin along with trying to figure out what my page is supposed to be like. What all the control are supposed to be and why Facebook was making this chagne in the first place.

I can't answer with any certainty why they are making all these changes but I know a whole lot more about how pages work now after reading your article. And actually now that I understand a bit better I am kind of excited to get my page all put back together and working for my brand. Thanks again.

Posted on April 12th 2012 at 1:04PM



Sorry to hear that you were struggling with figuring out this new Timeline for brands.  So, someone moved the cheese?  I think after we're done figuring things out, and we make it through the first set of tweaks, this will be something people will really like.


Glad this article helped, and that you feel you have better understanding.  Keeping me posted on how you do with your Timeline.  And, if you have any questions, I am more than happy to help.


Thank you for your comment and kind words,



Posted on April 10th 2012 at 7:00AM

Thanks Keri, great summary of the important changes we're seeing in our Timelines.  I am loving all of the Facebook changes, but I admit, it's taking some time to figure them all out and get used to where everything is.

I appreciate the link to the video, it didn't show up for me in the article!

Posted on April 12th 2012 at 12:44PM



You have hit the nail on the head.  It's taking time to see how everything fits.  While it is very much the personal profiles, there were tweaks that kept us searching, that's for sure.


If Facebook tweaks some more, I'd like to see an option for 1-column for Brand pages.


So glad you liked the video, and found this a helpful summary.  (Others will hopefully scroll to the bottom to find the video link).


Thank you for your comment,



Posted on April 10th 2012 at 7:48PM

Hi there Keri, great input on the Facebook Timeline. I myself wasn't that excited when this came out and when businesses were forced to implement the changes. However, after reading a few articles on how to effectively set-up a business/brand/company timeline, I could see the advantage of the Timeline.

For the casual users of Facebook, just wanted to share this website where you can choose awesome cover photo's: http://coversfortimeline.com/

Thanks and peace out!

Posted on April 12th 2012 at 12:42PM

Covers For Timeline,


The personal Timeline was a bigger to-do than the Business Pages, I think.  People were prepared for that.


I was hoping for a few features to be different for pages.  For instance, a one-column view.  The 2-column gets a little harry for brands, in my opinion.  Still, the Cover Image is so much fun!


Thanks for the resource,




Posted on April 10th 2012 at 10:34PM

Hi Keri,

Your video gives a great overview of the new Facebook timeline setup. Thanks for sharing!


Posted on April 12th 2012 at 12:40PM



I'm glad you found the video to be helpful.  I appreciate your comment!