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After listening to feedback, Facebook has updated the Page Insights tool, adding new metrics and improving the insights that were already available. A select group of Page admins have been invited to preview the updates. Facebook has also started rolling out the ability to attach images in the comment section of posts.
People Talking About This, or PTAT, has been separated into elements, so admins can now see Page Likes, Page tags and mentions, and Page checkins individually, as well as general engagement overall. The Virality metric has been renamed ‘engagement rate’, which now includes clicks.
Each post’s performance, engagement and reach can be seen on a post-specific scorecard (such as the one seen above), which collates negative and positive feedback so that the impact of each post can be more easily measured. Page admins can then identify what content garners the most interaction, helping them to develop strategies to improve page performance.
Also, insights now breaks down not only who a post has reached by age, gender, location etc., but also who has engaged with the post.
The updates were announced on Wednesday, to roll out gradually. However, Facebook has assured admins that:
The existing Page Insights will still be available for all other Page admins until later this summer, at which point we'll make the updates to Page Insights available to all marketers. At this time, we will not make changes to the Page Insights export or API.
Facebook are also currently rolling out the ability to post images in comments. A tiny camera icon will appear on the right-hand side of the comment box, allowing users to attach a photo or picture from their device.
What do you think about the updates to the Page Insight Tool? Are you pleased that you can post images in the comments section?