Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Facebook’s EdgeRank Changes and How It Affects You
Posted on October 23rd 2012
Facebook has made a tweak to its EdgeRank formula which now places posts from pages into feeds which have high engagement. Previously it placed posts from any Page the user liked, but now it gives priority to Posts form Pages that have high engagement.
In plain English basically if a post has lots likes and comments it will be shown more than posts that don’t have lots of likes and comments. This is a logical move by Facebook as they try to show to their users more relevant and engaging content in an effort to keep them on the platform longer.
But it’s not being seen like this by Small Businesses who see it as a way for Facebook to give brands more incentive to spend on the Promoted Posts advertising feature. In general a Promoted Post will achieve more engagement as its shown to more users so the side effect of a promoted post is that it will now also go more viral.
Unfortunately this means smaller businesses with lower budgets will suffer, as they won’t be able to afford the investment needed to promote posts and have them compete with larger brands.
Now this is all very speculative because it’s yet to be proven that this is how it will actually function. The intention of the change from Facebook was to reward Pages which are posting quality, engaging content by giving them higher rankings in users feeds, which is a positive thing.
In my opinion this will force Page Owners to really engage with their users, post higher quality content and improve the value they are giving to users. All which are great things for Facebook and the users of Facebook. While a few companies will take advantage of the change and use promoted posts to make their updates viral it should only be a few companies.
The major outcome from the change is positive for users, an incentive for Page owners to do the right thing and a strong foundation for the future of Facebook.