How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

Facebook's Passive Location Logging App: A New Marketing Tool

According to Bloomberg, Facebook is working on a cutting-edge application that will track the location of Facebook users across the globe to benefit from smartphone social media use. Businesses will be happy to know that 55% of those who have clicked on a mobile ad have an annual income of more than $75,000 as we mentioned in a previous post.

Facebook Passive Location Logging App Features and Details

  • The app is scheduled to be released in March, 2013
  • The new Facebook app is meant to help Facebook users find nearby connections and would run in the background. This means it would be running continually, even when the app isn’t on.
  • Facebook created the app to benefit from the portion of its 1 billion users who use mobile devices. This is because Facebook could sell businesses ads based on a Facebook users’ location and mobile habits.
  • Facebook passive location appThe new app may cause privacy concerns as personal location information would need to be disclosed for the features to work properly.  As always, we’re sure Facebook would have the option to opt-out of the location logging app.
  • Peter Deng, a product director from Google, is leading the team working on the new app as well as engineers from Glancee and Gowalla, both location-based social networking businesses that Facebook acquired.

What You Need to Know About Facebook Passive Location Logging App

You may be shocked to know that Facebook already records your GPS movements when you post status updates or photos with your mobile device.  This new application would track your whereabouts in the “background” of Apple’s operating system.

Many Facebook users have already agreed to this sort of tracking in Facebook’s data-use policy.  It states that it will use your location information to tell you and your friends about people and events nearby, or to offer deals that you might be interested in. This also includes relevant ads.

There are already apps such as Find My Friends that are constantly tracking your location to help you keep in touch with your friends.  These applications tend to lose business due to privacy concerns.

How Businesses Can Benefit from Facebook’s New Passive Location Logging App

Businesses will benefit from Facebook’s new application by creating customized location-based alerts based on the user info Facebook provides via the app.  According to Latitude, 55% of smartphone users are more likely to visit a retailer’s store after receiving location-aware alerts. This is great news for businesses who get involved with location-based marketing.

Are you interested in learning more about location-based marketing for your business? Let me know in the comments!

Join The Conversation

Upcoming Webinars

  • August 19, 2015
    Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
  • July 14, 2015
    Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...


  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...