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Jun 26 Posted 9 months ago
Good read Frank, you make many valid arguments.
I agree 100% on your last statement, important to define your influencers. As a co-founder of a startup myself, we defined our influencers as such:
- industry leaders (leaders in their respective markets who influence others)
- relevant bloggers/writers who speak to your target audience.
- partners, people or companies who you can align with to create synergies with their client base or a certain industry.