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Dec 13 Posted 2 years ago
Augie, although I understand where you are coming from, my opinion is that Pinterest is very interesting for specific customers for any financial institution.
As I am discovering myself, it is however different from many of the other social networks and that is because actually "direct marketing" or selling is "not done".
As many large financial institutions still think in terms of "selling" an/or product marketing with a shotgun marketing approach, it is indeed not the "right" social network platform for them.
However, if you are customer-centric and you are into images, videos and social/relationship-marketing with a brand that is related to the people (mostly women, but more and more men) on Pinterest, then it is a great platform.