Dec 13 Posted 2 years ago
Augie, although I understand where you are coming from, my opinion is that Pinterest is very interesting for specific customers for any financial institution.
As I am discovering myself, it is however different from many of the other social networks and that is because actually "direct marketing" or selling is "not done".
As many large financial institutions still think in terms of "selling" an/or product marketing with a shotgun marketing approach, it is indeed not the "right" social network platform for them.
However, if you are customer-centric and you are into images, videos and social/relationship-marketing with a brand that is related to the people (mostly women, but more and more men) on Pinterest, then it is a great platform.
November 24, 2015An exclusive, live webinar on November 24th at 12pm ET/9am PT Description coming soon.
November 17, 2015An exclusive, live webinar from Social Media Today on Tuesday, November 17th at 12pm ET/9am PT. Description coming soon.
August 26, 2015Summer may be winding down, but there's no stopping the growth of social for today's top businesses. The newest Smart Social Report is out,...
August 20, 2015While 81% of small to medium-sized businesses use social media to establish loyal fans, most struggle to dedicate the time needed to make it...