Dec 13 Posted 2 years ago
Augie, although I understand where you are coming from, my opinion is that Pinterest is very interesting for specific customers for any financial institution.
As I am discovering myself, it is however different from many of the other social networks and that is because actually "direct marketing" or selling is "not done".
As many large financial institutions still think in terms of "selling" an/or product marketing with a shotgun marketing approach, it is indeed not the "right" social network platform for them.
However, if you are customer-centric and you are into images, videos and social/relationship-marketing with a brand that is related to the people (mostly women, but more and more men) on Pinterest, then it is a great platform.
May 21, 2015A social campaign is only as good as its results, and turning your data into actionable insights is the first step to a successful campaign. Whe...
May 12, 2015Ever since Time magazine named “you” on YouTube 2006’s person of the year, companies have been working on ways to seamlessly use the people’s pl...
April 24, 2015Pinterest is a critical channel for any e-commerce brand. With over 70 million registered users, it deserves to be a big part of any social...
April 10, 2015With its 271 million monthly active users who produce 500 million tweets per day, it’s getting harder and harder to ignore Twitter as an im...