Dec 13 Posted 4 years ago
Augie, although I understand where you are coming from, my opinion is that Pinterest is very interesting for specific customers for any financial institution.
As I am discovering myself, it is however different from many of the other social networks and that is because actually "direct marketing" or selling is "not done".
As many large financial institutions still think in terms of "selling" an/or product marketing with a shotgun marketing approach, it is indeed not the "right" social network platform for them.
However, if you are customer-centric and you are into images, videos and social/relationship-marketing with a brand that is related to the people (mostly women, but more and more men) on Pinterest, then it is a great platform.
Webinars On Demand
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...