Sep 11 Posted 3 years ago
This article is embarrassing, and contains little to no actionable information.
1. Don't rely on social media posting alone.
Alright. Not a bad suggestion. But apparently your takeaway for this subheader is "cultivate an army of fans and then reward them when they talk about your brand."
Incredibly vague, and pretty much standard information for any marketer. This is the basics of how marketing works.,
2. Don't Anticipate that Customers Will Share without Rewards
The takeaway here seems to be that fans should be rewarded for talking about your brand. Which was exactly the point of the previous subheader.
Also, Tiesto is one person. He's a musician. Calling him a "brand" seems way out-of-touch.
ALSO also, Tiesto is a worldwide brand with millions of fans. Maybe an example that could easily apply to marketers at smaller organizations (ones without massive amounts of built-in brand awareness) would be more helpful.
3. You Won't Show up in Graph Search without Great Content
The takeaway here seems to be "make great content."
You don't talk at all about HOW to make your content great. You basically just say "good content shows up in Graph search" and then tell your readers to go ahead and make that good content, please.
"The way to make your content really hot is by generating the type of engagement Facebook values."
Are you secretly Yogi Berra?
4. Don't Ignore Your Fan-Base and Influencers
Once again, you simply tell people to reward their fans for giving a brand likes.
You provide an example in the form of Pepsi. Truly relevant to all the marketers out there that don't work for a billion-dollar organization.
Also, you simply tell us to "reward" our fans for generating engagement. So far, this has been three of your four points.
I'd like to help you out, man. Here are Four Common Mistakes Marketing Bloggers Make
1. Incredibly Vauge Information
Telling marketers to increase their engagement by making better content is like telling an architect to make a better house by building it better. C'mon, now.
2. Reliance on Buzzwords, Instead of Information
'Good content paired with good fans gives your brand high visiblity with social media users."
Is there a human being in the house?
3. Terrible, Terrible Examples
Are you a marketer? Well, check out this example where Pepsi invented a machine to dispense their product for free! Surely you can use this example in your own marketing efforts.
4. Sneakily Repeating Yourself
Dressing up the exact same piece of advice and then repeating it three times in a list of four items says a lot about the way YOU think of an engage with your audience.
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