Fascinating Social Media Facts of Year 2010

soravjain
Sorav Jain Thinker in Chief, Echo Virtual Marketing Ecosystem

Posted on November 16th 2010

social media facts 2010
Social media is not just a social instrument of communication. It is not all about people sharing ideas and thoughts with other people. It is the creation and exchange of ‘User Generated Content’. The ability to transform broadcast media monologues into a social media dialogues that spread, sometimes, faster and wider than television, radio or print. Social Media when compared to year 2009 shows a fantastic growth in terms of people participation, penetration, user-ability, business and more.

Now, we are almost at the end of year 2010, and therefore it is time to study and understand some of the Social Media facts and trends that were evolved and followed over the year. Scouting through the web has brought together the following list of Fascinating Social Media Facts. Most of these facts are based on surveys (online or offline) over a sample size, these are also mentioned to ensure that we get the perspective of each of these facts.

1. General Facts

1. Australia has the most number of established users of social media in the world, followed by USA and UK.

2. In terms of the impact of social networks on advertising, word of mouth is the popular option with 78% of customers trust peer recommendations on sites. While, only 14% trust advertisements.

3. Advertising has also been impacted greatly because of social media with only 18% of traditional TV campaigns generate a positive return on investment.

4. Facebook, Blogspot followed by Myspace are the top sites visited by under 18s.

5. An average user becomes a fan of 2 pages every month.

6. 24 out of the 25 largest newspapers are experiencing declines in circulations because the news reaches users in other formats.

7. 25% of search results for the world’s top 20 brands are linked to user-generated content.

8. *In a sample survey of 2884 people across 14 countries, 90% of participants know at least one social networking site.

9. * In a sample survey of 2884 people across 14 countries,72% of participants of the internet population are active on at least 1 networking sites. The top 3 countries part of at least 1 network site was Brazil (95%), USA (84%), and Portugal (82%).

10. * In a sample survey of 2884 people across 14 countries, users of social networking sites are saturated. Connected people feel no need to further expand their membership on other social network sites.

11. * In a sample survey of 2884 people across 14 countries, on an average, users log in twice a day to social networking sites and 9 times a month on professional websites.

12. * In a sample survey of 2884 people across 14 countries, sending personal messages is the most popular online activity. The top 5 activities online are sending personal messages, watching photos, checking status, reacting to others’ status, and uploading pictures.

13. * In a sample survey of 2884 people across 14 countries, people have about 195 friends on an average.

Source:

• *Online sample survey of 2,884 consumers spread over 14 countries between the age of 18 to 55 years old by Online Media Gazette.

2. Facebook Facts

14. Facebook has over 500 million users.

15. If Facebook were a country, it would be the world’s 3rd largest country.

16. An average Facebook user spends about 55 minutes a day on the site.

17. An average Facebook user spends about 6.50 hours a week on the site.

18. The average Facebook user spends 1.20 days a month on the site.

19. Facebook’s translation application support over 100 languages.

20. There are over 900 million objects that people interact with (pages, groups, events and community pages)

21. Average user is connected to 80 community pages, groups and events

22. Average user creates 90 pieces of content each month

23. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

24. ** In a sample survey of 2884 people across 14 countries, Facebook is studied to have the highest penetration. The top 3 sites include Facebook (51%), MySpace (20%), and Twitter (17%).

25. **Over 300,000 users translate the site through the translations application.

26. **Over 150 million people engage with Facebook on external websites every month.

27. **Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites are integrated with Facebook.

28. **There are over 100 million active users accessing Facebook currently through their mobile devices.

Source:

• *Online sample survey of 2,884 consumers spread over 14 countries between the age of 18 to 55 years old by Online Media Gazette.
• ** Statistics from Facebook press office.

3. YouTube Facts

29. The most popular YouTube video – Justin Bieber, Baby ft. Ludacris has had over 374,403,983 views

30. ** YouTube receives over 2 billion viewers each day.

31. ** 24 hours of video is uploaded to YouTube by users every minute.

32. ** 70% of YouTube users are from the United States.

33. ** More than half of YouTube’s users are under the age of 20.

34. ** To watch all the videos currently on YouTube, a person has to live for around 1,000 years.

35. ** YouTube is available across 19 countries and in 12 languages.

36. ** Music videos account for 20% of uploads on YouTube.

Source:

• ** Statistics from YouTube press centre.

4. Blogger Facts

37. There are over 181 million blogs.

38. 34% of bloggers post opinions about products and brands.

39. ** The age group for 60% of bloggers is 18-44 years.

40. ** One in five bloggers updates their blogs every day.

41. ** Two thirds of bloggers are male.

42. ** Corporate blogging accounts for 14% of blogs.

43. ** 15% of bloggers spend 10 hours a week blogging.

44. ** More than half of all bloggers are married and/or parents.

45. ** More than 50% of bloggers have more than one blog.

Source:

• ** Statistics from Technorati’s State of the Blogosphere 2009.

5. Tweet Facts

46. 54% of bloggers post content or tweet on a daily basis.

47. 80% of Twitter users use Twitter on mobile devices.

48. There have been over 50 million tweets in 2010.

49. The 10 billionth Twitter’s tweet was posted in March 2010.

50. **There are over 110 million users of Twitter currently.

51. **180 million unique users access Twitter each month.

52. **More than 600 million searches happen on Twitter every day.

Source:

Box Hill Institute: Box Hill Institute (Social Media at Box Hill Institute)
• **Statistics from Twitter and the Chirp Conference.

6. LinkedIn Facts

53. Of the 60 million users of LinkedIn half of them are from outside US.

54. By March 2010 Australia alone had over 1 million LinkedIn users.

55. 80% companies use LinkedIn as a recruitment tool.

56. **Every second a new member joins LinkedIn.

57. **Almost 12 million unique visitors visit LinkedIn every day.

58. ** LinkedIn has executives from all Fortune 500 companies.

59. **1-in-20 LinkedIn profiles are accounted by recruiter.

Source:

• ** Statistics from LinkedIn press centre and SysComm International.

7. Wikipedia Facts

60. If $1 was paid to you for every time an article was posted on Wikipedia, you would earn $156 per hour.

61. *Wikipedia has the maximum number of articles at 3 million articles. This is followed by, German (1.08 million), French (958,000), Italian (697,000), and Spanish (608,000).

62. **69% of users edit Wikipedia to fix errors.

63. **73% of Wikipedia users edit Wikipedia because they want to share knowledge.

64. **4.4% editors of Wikipedia’s are PhD’s, 19% of the editors hold master degrees.

65. **Bad weather usually results in more number of updates in Wikipedia.

66. **13% of the editors on Wikipedia are women.

Source:

Social Media Today
• * http://www.axleration.com/15-interesting-facts-about-wikipedia/
• ** http://pochp.wordpress.com/2010/08/16/surprising-facts-about-wikipedia/

8. Foursquare Facts

67. Over the last first year of Foursquare, it has more than half a million users, 1.4 million venues, and 15.5 million check-ins.

68. * Foursquare is five times larger than Gowalla.

69. * Foursquare is growing 75% faster than Gowalla each day.

70. **Foursquare passed the 3 million users milestone in August 2010.

Source:


• *http://techcrunch.com/2010/07/07/foursquare-gowalla-stats/
• **http://www.crunchbase.com/company/foursquare

9. All Sources

Online sample survey of 2,884 consumers spread over 14 countries between the age of 18 to 55 years old by Online Media Gazette.
Danny Brown Resources
EduDemic
http://www.axleration.com/15-interesting-facts-about-wikipedia/
http://pochp.wordpress.com/2010/08/16/surprising-facts-about-wikipedia/
http://techcrunch.com/2010/07/07/foursquare-gowalla-stats/
http://www.crunchbase.com/company/foursquare

About Writer: 

Sorav is a young entrepreneur started his Internet Marketing career at the age of 17. Sorav is amongst the pioneer of Social Media & Digital Marketing in India. He writes Social Media and Digital Marketing Blog and conduct Social Media Training and Workshops across various cities over the globe.  Connect with Writer Sorav Jain on Twitter: @soravjain,  FacebookLinkedIn

soravjain

Sorav Jain

Thinker in Chief, Echo Virtual Marketing Ecosystem

Sorav is a qualified Masters in International Marketing Management from Leeds University Business School (U.K) and also alumnus of Loyola College, Chennai the finest institutions renowned globally. He started his career at age of 17 as SEO executive and Freelancer content writer. From Leeds University Business School he has been awarded with the Best Market Research Presentation Award, Leadership Award, Class Champion Award 08 and many precious accolades. Professional world embraced him with his skills showcasing effectively in CMO Axis as Marketing Program Specialist and Online Marketing Head. In this course of time, Sorav consulted TOP IT companies and leading ecommerce portals of India designing and executing their Social Media Marketing campaign. Seamless in spirit, Sorav started his own venture with passion to deliver his superior Social Media Marketing expertise that he learned, developed all the years. Sorav, an accomplished trainer by himself, teaches Social Media Marketing and Personal Branding subjects at Madras Advertising Club and is guest lecturer at various prime institutes of India Sorav's Twitter: @soravjain Facebook: www.facebook.com/soravjain Youtube: www.youtube.com/soravjain LinkedIn: www.linkedin.com/in/soravjain

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Comments

This is a helpful post, but the part about peer recommendations through social media contradicts this Edelman study from March of this year.
http://www.edelman.com/trust/2010/

What I get out of this is, Edelman’s 2010 Trust Barometer survey revealed that social media users are losing confidence in their peers as they pass on personal opinions about products and services. Confidence is down nearly 50% since 2008 leading to only 1 in 4 users to trust their online peers for quality information. This may actually be due to the overwhelming adoption rates of social networks by brand builders and online marketers.

Thoughts on this?

Could you clarifiy this line:

" 59. **1-in-20 LinkedIn profiles are accounted by recruiter."

What is meant by "accounted by" and is there a word missing?

Also, I've seen the 80% recruiters use LinkedIn stat in that misrepresentative video "Make Shift Happen." It is a percentage of a percentage, so I would suggest that you add a note about the numbers being out of context.

"General Facts" indeed... I'm presuming when you say "Australia has the most number of established users of social media in the world, followed by USA and UK" you mean Australia has the highest proportion of established social media users.

Hello Sorav.

Some really nice facts and they all confirm one thing that collective intelligence is more reliable (in terms of perception and applicability) rather than customized messages created to promote products and services.  Peer recommendations certainly work even if people present biased opinions because it is like talking to your friends, colleagues and family members before making a purchase decision.

This is in fact an old tradition that has percolated into the Web due to the reach of social media.

-- Amrit

Interesting use frequency information, Sorev.  Nice post.  Hadn't seen the info on FourSquare so I appreciate that insight.  Thanks for the data.  Very interesting post from Andy.  I hadn't seen Edelman's survey but will check it out.  http://rbm-t.net

Absolutely no way this is true: "1. Australia has the most number of established users of social media in the world, followed by USA and UK." Highest percentage of users maybe?

Agreed - in a country of 22 millino? No. Chance.

Source: http://en.wikipedia.org/wiki/Social_media which says.. 

Australia has some of the highest social media usage statistics in the world. In terms of Facebook use Australia ranks highest with almost 9 hours per month from over 9 million users.

Source: http://thenextweb.com/au/2010/06/22/social-media-usage-worldwide-australia-brazil-lead-the-way/ which is the survey taken by "nielsen" says - Australia leads in most time spent, with each user spending on average 7:19:13 hours per month on Social Networks/ Blogs (SN/B).

On the basis of above facts I have come to that statement on the "Established" numbers! That means they are very well established on these platforms and not moneywise. 

@ Greg and @ Andy Confirmation About Australian Facts 

Source:  http://en.wikipedia.org/wiki/Social_media 

Australia has some of the highest social media usage statistics in the world. In terms of Facebook use Australia ranks highest with almost 9 hours per month from over 9 million users.

Source:  http://thenextweb.com/au/2010/06/22/social-media-usage-worldwide-australia-brazil-lead-the-way/ which is the survey taken by "nielsen" says - Australia leads in most time spent, with each user spending on average 7:19:13 hours per month on Social Networks/ Blogs (SN/B).

The challenge with statistics is trusting the relevency.  The landscape changes so fast that finding relevant information is difficult.  For example, the General Facts refer to a May release of a January survey, which means the data was likely collected and validated late 2009.  Knowing the age of the statistics would be good to keep the hype down.

Hello Chad, 

You are right. But, these are the possibilities of the facts of year 2010. Definitely, the landscape of Social Media changers every second. So we cannot control the hype of the old facts! As the facts indicates 'Growth'