In the event you’ve forgotten how the RSS service works here’s a brief description. Once you connect your RSS feed with FeedBurner, Google caches the feed on its servers and delivers it to those who have subscribed to it. Subscribing to your feed is made easy because an HTML page replaces the XML file in your browser. Owners of the feed may also choose to embed ads in their feeds in order to monetize it. Most importantly, to many, FeedBurner provides a number of statistics such as the number of subscribers and the number of views to your blog posts, for example.
Some argue RSS is “Old School” but developers and podcasters still heavily rely on the service. In September, Dan Benjamin who runs a prominent podcast network, announced he was abandoning ship and moving to another RSS provider.
Many publishers (including me) rely on FeedBurner to publish their RSS feeds. It seems to be time to reconsider this as Google appears to be sending clear signs it could pull the plug on FeedBurner any day now. Hopefully Google will give us ample notice before it does pull the plug so we can look into some of the alternatives. Maybe we’ll look at some of those alternatives in a future post.
Do you use FeedBurner or an alternative provider?