Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Fighting Bullying with Social Media [VIDEO]
Posted on August 15th 2013
Bullying is an issue many school children face. Schools across America are are starting soon and many children are dreading that first day when they have to face the School Bully.
A non-profit based out of Los Angeles is using the powers of Social Media to help stop bullying. In recent years, bullying has been discussed more and more, and one thing remains constant: it is getting worse. The Internet has not helped the fight against bullying. In fact, cyberbullying is getting worse, leaving one in four children in the United States a victim of bullying.
The non-profit, Be More Heroic, is pairing up with Dubbler, a social media site, to let users record 60 second pieces of customized audio called dubs. In these dubs, people can add voice filters, music, and photos. This partnership has created a safe way for victims of bullying to communicate with one another without revealing their identities. The pairing has begun to feature hashtags such as #BeMoreHeroic, #PassItOn, and #SayNoToBullying
A Voice For Everyone
“There’s no way a school can individually take care of every child,” Sierra Dowd (co-founder of BeMoreHeroic) said. “With apps like this, we’re really able to connect educators, teachers and parents with students to get them talking about what’s going on.” Dubbler’s motto is “hear my voice,” a mantra Dowd says fits perfectly.
“People can listen and talk back,” said Dubbler CEO Matt Murphy. Others can record and leave audio comments on Dubs. When a young girl recently posted about suicide, “the community jumped on with hundreds and hundreds of dubs reaching out to her,” he said. “Amazing to see the compassion … They wanted her to survive.”
Since the debut of the free app 5 months ago, Dubbler has more than 500,000 users. But the fight against bullying for Be More Heroic does not stop with this app. The non-profit travels around schools across the U.S., from elementary to University level, to put on assemblies and organize public service announcements.
For a better understanding of Be More Heroic, check out this trailer:
This is a truly admirable way to use social media, and I think I speak for everyone when I say we can only hope that positive actions such as these continue as Social Media incorporates itself into every type of business.