Nov 22 Posted 4 years ago
Oh man...not another one. I thank you for the attempt, but you (and hundreds before you) are still trying to get blood from a turnip with this "Social Media ROI" nonsense. I realize that many of you believe that you need to come up with this argument, because many of your clients are asking the question, but I cannot understand why so many of you want to put a square peg in a round hole.
THERE IS NO SUCH THING as Social Media ROI, Period. Like the others, you are twisting logic.
ROI is transactional. Social Media has nothing to do with transactions. It has to do with branding, authority and credibility. That is its value, and those values are not transactional but tangible. What you are doing is akin to trying to measure the ROI of a Stapler.
Social Media is a Marketing activity, not a sales activity. Like every other marketing activity, you cannot measure the ROI of the various methodology employed. Its like trying to come up with a mathematical prediction of how well a salesperson will sell, based upon measureable attributes. It cannot be done.
People are not formulas, they do not react according to a measurable challenge/response like a reflex. There are socio-economic stresses at work as well, and no way to tell in advance the receptiveness of your presentation.
Stop it, please?
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