Mar 20 Posted 2 years ago
An excellent insightful article that really shows how you need to target the right market, and even if you have a "web site", doesn't mean "they will come". Very much like the press release distribution industry, you need to get in front of the right audience, no matter what the product or service. Putting the video in front of a large community like you mentioned was the key to "kick start" the video going viral. Just "putting it somewhere" is like trying to win a lottery instead of going to school to get a great education, and getting a good job. One is hoping, the other is strategically planned.
This brings back a story of a very prominent musician, who would charge huge dollars to see them in concert, yet the study put the same musician in a train station and dressed him up like a homeless man and pretty much no one would even turn their head or blink an eye.
Excellen article Matthew, thank you.
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Mar 14 Posted 2 years ago
Well, we just created our own First Kiss – a Parody by Bonobos…
Check it out and let us know what you think, thx.
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