April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Apr 24 Posted 1 year ago
These predictions seem to be pretty spot on, but another topic worth exploring is the overall connotation still attached to social media among the masses. Too many marketers still think of social media as a quick win on as many platforms as they can post to. When you talked about forward-focused companies that will find success, those are the people to set the example, but it's still unfortunate so many people look for the easy way out. Return comes from an investment in time, research, patience, and money.
Here is another article talking about just that in terms of a Return on Relationship. I think you'll find it interesting: http://ht.ly/knNrW
Jan 11 Posted 2 years ago
Thanks for this wonderful information. I also want to add http://seoimpression.blogspot.com/2012/12/anticipated-digital-marketing-trends-in.html for more info