May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Apr 24 Posted 1 year ago
These predictions seem to be pretty spot on, but another topic worth exploring is the overall connotation still attached to social media among the masses. Too many marketers still think of social media as a quick win on as many platforms as they can post to. When you talked about forward-focused companies that will find success, those are the people to set the example, but it's still unfortunate so many people look for the easy way out. Return comes from an investment in time, research, patience, and money.
Here is another article talking about just that in terms of a Return on Relationship. I think you'll find it interesting: http://ht.ly/knNrW
Jan 11 Posted 2 years ago
Thanks for this wonderful information. I also want to add http://seoimpression.blogspot.com/2012/12/anticipated-digital-marketing-trends-in.html for more info