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Video bloggers, or "vloggers," have a powerful online influence and naturally, brands are keen to tap into that influence.
As YouTube grows larger by the day, prominent vloggers are bombarded with products to review and services to sample. So how do brands ensure that it is their product that is making an impression with those key influencers and securing that valuable spot in front of the camera?
From targeting the right vloggers through to harnessing the power of your existing brand advocates, Stickyeyes’ Creative Communications Director, Heather Healy, gives her top five tips for vlogging success.
Heather is an award-winning digital strategist, speaker and published writer. Heather currently leads the Creative Communications department at international digital agency, Stickyeyes, where she is responsible for managing the online PR, social media, content marketing and blogger engagement teams.
Stickyeyes is an award-winning digital marketing agency, working with global brands in over 20 international markets and covering 17 languages in-house.
They've recently launched their Digital Minute news series as part of their wider Video Hub which also includes top social media tips for engaging with vloggers and optimising video content amongst others.
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