May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Apr 29 Posted 1 year ago
Great post, Gini. Could not agree more on the need for content marketing or the need to establish a culture in your business for content marketing. I also love your list - giving atta-boys, empowering employees, etc.
I've had the opportunity to work with two client who suffered from the same problem - a lack of culture for content marketing. Unfortunately, culture comes from the top.