Five Ways to Make Your Social Channels Seem Savvier

Christianna Giordano Account Executive, Cohn & Wolfe

Posted on October 29th 2012

Five Ways to Make Your Social Channels Seem Savvier


Keep “You” (AKA Your Picture) Consistent

Keeping your profile picture consistent across channels makes its 10,000,000x (this has been scientifically proven) easier for people to find you. Make sure it’s a headshot where you are actually visible in all formats – think about how it will look on a phone screen, a Twitter stream, a newsfeed etc. Another thing to note, don’t change your picture every week – it’s hard to keep track of! Think of your picture like your logo, if all of a sudden, Ralph Lauren started using a lobster instead of a pony – wouldn’t it annoy and confuse you?

Write Bios

I know it can be tedious, but try to write bios on all your platforms, even if they are only a hundred words. Yes, Instagram and Foursquare deserve them too. It can be short and sweet, simply stating your general life status, likes, dislikes etc. The great thing about it is, once it’s done, it’s done – unless you have a major life change, and even then you don’t have to update immediately. This helps when people are trying to identify you.

Listen (Meaning… Respond, or at Least Interact)

There are people you love to follow on Twitter/Facebook/Instagram etc, so let them know it.  As a community manager myself, interaction is our bread and butter. As a person, let’s be honest, we all just love when people acknowledge that picture of our awesome new bracelet or our dinners out on the town. Comment, liking, retweeting, sharing etc, is how we acknowledge our social media community.

Censor Yourself (No, Not Talking About Cursing)

We have all heard it before, but don’t post every little thing that goes on in your life. As the teacher in the hilarious movie, Easy A said, “I don't know what your generation's fascination is with documenting your every thought... but I can assure you, they're not all diamonds.” Roman is having an OK day, and bought a Coke Zero at the gas station. Raise the roof." Who gives a rat's ass?” – Fellow inhabitants of the digital generation - let’s not prove him correct.

Make a Home Base (A Personal Website Is Easy!)

Setting up a personal website can take just a few minutes, and many programs now make it almost completely painless. Sites like ( and are good too) allow you to connect all your digital presences into one easy, shareable site, plus most are free (bonus!). I’ve listed a few below to help you get started, mine took be about 15 minutes to create (and even let me aggregate my Instagram photos as my background). Once completed, through the link into those bios (see #2) and you’re done. 


Christianna Giordano

Account Executive, Cohn & Wolfe

Account Executive on the Cohn & Wolfe Digital Team in New York City – where I work deep in the trenches of social media strategy, community management and trends. I am a graduate of Gettysburg College with a Bachelors of Science in Management with a minor in Film Studies. I completed New York University's  Digital Media Marketing Professional Studies Certificate Program learning new skills in web analytics, search optimization and social business.  When I am not tweeting, blogging & pinning, I am exploring other aspects of life: family, friends, food, traveling & watching movies.

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Posted on November 28th 2012 at 3:02AM

It is important to seem up to date, or ahead of the times on your social network pages.  Keeping a consistent profile picture is important, it makes it easier for someone to recognize you when looking at your different profiles, especially if they have never met you inperson before.  You never know when or if your next employer will be viewing your profile, so make sure to keep your information appropriate and up to date!