May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jul 14 Posted 1 year ago
We want to inform you about a new ‘feature’ that was implemented by LinkedIn near the beginning of 2013. They did not announce this new procedure to group owners or to LinkedIn membership at large. If you are blocked or blocked and deleted by any group manager/owner, you are placed in Site-Wide Automatic Moderation (SWAM) in the rest of your groups. That means that each of your posts will be pended until someone in the group’s management team approves it. This can take days or weeks, depending on how involved the managers are, or, it may not happen at all.
This has created problems for people. It may result in a loss of revenue or leads for those using LinkedIn to conduct business, and difficulty maintaining connections. Participation in discussions in a timely manner becomes an impossible task. There is no way to reverse the procedure, and if you contact LinkedIn Customer Service, you will be told to contact each group’s owner/managers and request that they remove you from moderation. They also do not inform you which group blocked you. Many group owners still don’t know about SWAM, and people continue to have great difficulty getting themselves removed from moderation in all/most of their groups. Being SWAM’d, as it is called, will not cause you to be placed in moderation in any groups you join after you have been SWAM’d. We think members of the site should be made aware of this issue.
In my groups we generally use the remove feature rather than the block feature for members, unless someone has really pushed the boundaries.
Individuals who have been SWAM'd and wish to join a peer support group that is working on eliminating SWAM might want to check out
SWAM (Site Wide Auto Moderation) Support - A SPAM Free Group
Jun 14 Posted 1 year ago
LinkedIn is a bit of a challenge to navigate when you are starting and it doesn't get easy quick. But when you've build up your connections it is simply a joy to use.
Jun 10 Posted 1 year ago
Good article Christopher.
I suggest that Drive Revenue be the last item in your list. Mainly because when you become better known, labeled an authority, connect & stay in touch, thus stay top of mind, the Revenue Generating happens.
Thanks for sharing.
Jun 9 Posted 1 year ago
LinkedIn groups can be a great medium to interact and build engagement surrounding one's brand.
Jun 8 Posted 1 year ago
Great Share. LinkedIn has always been a mystery to me in many ways. Engagement is not as easy as on other sites.