Flashmob Christmas Choir = Amazing Guerrilla Marketing [VIDEO]

Gareth Case
Gareth Case Director of Marketing, Xchanging

Posted on December 21st 2012

Flashmob Christmas Choir = Amazing Guerrilla Marketing [VIDEO]



924 mince pies, 30 gospel choir singers (and a guitarist!) 4 camera men, one giant banner… all made up the fantastic Xuber surprise which took place on Dec. 18, 2012, to spread festive cheer and say a big ‘thank you’ to Xuber’s customers!

Kicking off in Leadenhall Market at 1pm, one member of the flash mob choir lead the seasonal rendition of Mariah Carey’s ‘All I want for Christmas is you.’ Surprised onlookers from the London insurance market watched in awe as the remaining 29 singers congregated in the middle of the market. The energy and excitement in the market was palpable – the flash mob had begun!

People stopped, children danced and others took pictures and filmed videos on their smartphones. To view pictures click here.

But the surprise didn’t end there! The final stop was the Royal Exchange steps by Bank station in the midst of rush hour. Hundreds of commuters stopped in their tracks when the choir burst into song providing some Christmas cheer before heading home.

Feedback was overwhelming and many joined the conversation on social media to add their comments:

“What a fantastic #xubersurprise -great work from @xubersocial team”

“The #xubersurprise Christmas choir is on Gracechurch St. Come on down!”

Gareth Case

Gareth Case

Director of Marketing, Xchanging

Gareth Case has more than 15 years experience of marketing in the B2B technology space and has held senior marketing roles at Intermec Technologies, Arc Solutions, Viglen,  Athona, ONI and current works as Director of Marketing for Xchanging. His experience spans EMEA, North America and APAC.

His broad understanding of the full marketing mix combined with a diverse skill set has contributed to the success and growth of his previous and current employers. Gareth has proven, successful experience in the following marketing disciplines:

Offline: Marketing Strategy, Team Leadership, Direct Mail, Campaign Management, Telemarketing, Print Production, Public Relations, Copywriting, Budget Management, Graphic Design, Collateral Design, Presenting.

Online: Website Design, Content Management, iPad Toolkits, Social Media, PPC, SEO, Analytics, CRM, E-Marketing, Video.

Gareth has experience of working across many vertical markets including Insurance, Healthcare, Local Government, Education, Finance, Insurance, Manufacturing, Logistics, Retail, Media, Not for Profit and Legal.

You can follow Gareth on Twitter here – http://twitter.com/gareth_case or to view his infographic CV - download a PDF version here.

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