Forget the Filter: How to Captivate and Grow Your Instagram Audience

Deanna Baisden
Deanna Baisden Content Marketing / Social Media Specialist , SyneCore Tech

Posted on May 15th 2014

Forget the Filter: How to Captivate and Grow Your Instagram Audience

Forget the Filter: How to Captivate and Grow Your Instagram AudienceBetween all the infographics, shared photos, videos, and snapchat selfies...it's safe to say our digital world thrives on consuming visual content.

With visual becoming a proven tool for audience engagment, it's important for brands to utilize the the trend to it's full potential.

This is especially true when it comes to popular social platforms such as Instagram, an app that to date publishes over 60 million images per day.

So how can your brand stay true to its image while setting itself apart from the content clutter?  

Forget the Filter: How to Captivate and Grow Your Instagram Audience

Forget the Filter

Ditch the filter presets! With photography applications such as VSCO cam, Afterlight, and Snapseed you can take your images to the next level with editing features that give you a broader range of creative control. 

 

Change your Perspective 

Grab the attention of your viewers by turning an empty space into a visual advantage. Find unique angles to display your product or highlight your exclusive point of view. 

Optimize for Engagement

So you've created a visual masterpiece, now how are you going to make sure it gets discovered? By creating clever copy that includes relevant photo tags, mentions, and a controlled amount of hashtags, you can push your image to the users that matter most: your audience. 

Apply distinctive features to your images, discover the ways to tell your branded content story, and the audience will follow! 

Deanna Baisden

Deanna Baisden

Content Marketing / Social Media Specialist , SyneCore Tech

Content devourer with a passion for the creative, Deanna is on the constant lookout for her next big adventure. Having earned her B.S. in Marketing Communications and Journalism from the University of Wisconsin-River Falls, she spent the following year trekking the globe directing university programs in both the United Kingdom and China.

At Synecore, she utilizes her diverse range of experiences from event marketing to project management to develop compelling digital content. When she’s not socialing on media, Deanna can be found blazing new trails with her equine comrades and scouring concert venues throughout the Midwest.

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