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Forget the Filter: How to Captivate and Grow Your Instagram Audience
Posted on May 15th 2014
Between all the infographics, shared photos, videos, and snapchat selfies...it's safe to say our digital world thrives on consuming visual content.
With visual becoming a proven tool for audience engagment, it's important for brands to utilize the the trend to it's full potential.
This is especially true when it comes to popular social platforms such as Instagram, an app that to date publishes over 60 million images per day.
So how can your brand stay true to its image while setting itself apart from the content clutter?
Forget the Filter
Ditch the filter presets! With photography applications such as VSCO cam, Afterlight, and Snapseed you can take your images to the next level with editing features that give you a broader range of creative control.
Change your Perspective
Grab the attention of your viewers by turning an empty space into a visual advantage. Find unique angles to display your product or highlight your exclusive point of view.
Optimize for Engagement
So you've created a visual masterpiece, now how are you going to make sure it gets discovered? By creating clever copy that includes relevant photo tags, mentions, and a controlled amount of hashtags, you can push your image to the users that matter most: your audience.
Apply distinctive features to your images, discover the ways to tell your branded content story, and the audience will follow!