Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Four Brands Using Instagram Really Well
Posted on October 18th 2012
Today’s guest post is by Yvette Pistorio.
I love Instagram.
I can take the world’s worst picture and boom!
Instagram to the rescue!
It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers.
And I have to say, not to steal a catch phrase or anything, but I’m loving it!
While many brands are still experimenting with ways to use Instagram, the following four brands are already killing it!
How Do I Look?
The clothing company, owned by Urban Outfitters, integrates customers’ Instagram photos on their product pages. They attach individualized hashtag information cards to specific jeans, and then encourage customers to take picture of themselves in the product and tag them with #myfpdenim or more specific tags for different jeans. Consumers become models and potential buyers can see how a pair of jeans looks in real life.
Behind The Scenes
Getting ready to launch a product, do a photo shoot, film a commercial, or get made up for a media interview are moments that few people get to experience. Burberry not only shares product shots, they also share interesting content such as a fashion shows. Photographer Mike Kus maintained a real-time photo feed on Burberry’s Instagram account for the duration of the show.
The coffee powerhouse shows off its products in interesting ways. Their updates are fun to look at and create an emotional connection with customers by capturing in-store experiences. They don’t focus on their product, rather on what’s happening around it. Fans have the ability to tag their coffee photos using the #starbucks hashtag, then Starbucks shares with fans on Facebook.
A Love Story
Tiffany asked its audience to share love stories through a series of photos and captions. They asked their followers to post a picture about love, and use the hashtag #truelovepictures. They called the campaign “True Love in Pictures” and aggregated the Instagram photos on WhatMakesLoveTrue.com. The campaign was so successful they launched a follow-up campaign called #TimelessTrueLove.
- Get your customers involved and they will do the sharing for you
- Connect with your customers using content that aligns with your brand
- Keep the marketing subtle and keep the focus on the experience or emotion your photos project
- Share photos that capture the spirit of your brand
According to Simply Measured, 40 percent of leading brands are now active on Instagram and more than 25 percent post at least one photo per week. It seems Instagram is going to keep growing, and businesses large and small have a chance to make a name for themselves on the photo-sharing social network.
Are you using Instagram? What creative uses of Instagram have you seen from your favorite brands?
Because Google is no longer supporting Feedburner and some of you are not receiving your subscription), we have switched to Feedblitz.
That means, if you subscribe via RSS, you need to resubscribe.
If you subscribe via email, the switch happened automatically.