You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
- Content Marketing
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Four Pinterest Contests to Try for Your Business
Posted on July 18th 2012
1. Pin and Win: Have users create a pinboard that revolves around your company. Users are encouraged to pin images from your site, or upload their own pictures of your products in action or your brand. It is then up to you to select which user has created the best board. Reward as necessary.
Check out what the Major League Baseball ran as a contest for Mother’s Day 2012. It encouraged users to pin content to a defined board, and label it as MLB Mother’s Day. And who says Pinterest is only for women?
2. Most Repins: In this method, give users the option to take a pin and generate the most repins. This way, users are given that incentive to spread your message by including their social network. As they reach out to their friends on other networks, your pins will gain much traction. Whoever has the greatest number of repins wins the prize!
3. Scavenger Hunt: This one is a tad tricky, but if executed correctly, can incorporate all of your social networks into one. One method to run a scavenger hunt would be to load five images on your site. Each image contains a clue that can be used to solve the bigger puzzle. In order to unlock the clue, users must pin the images from your site. To determine which images need to be pinned from your site, you can offer clues through your other social sites. For the first day, the hint is released on Facebook, the second, on Twitter, and so on.
4. Sweepstakes: Designate one pin as your sweepstake pin, and all users who repin that pin are entered into the sweepstakes. Set a definitive timeframe on this, and at the end, pick one random user as your winner.
These examples of contests are the tip of the iceberg. Creating viral awareness for your Pinterest account can explode while using contests. In order to explore the different ways companies turn to contests for viral spread, we spoke with a varietyof Pinterest users to find out how Pinterest contests have affected their marketing plans. The results from the study were enlightening, showing a correlation among Pinterest, contests, and viral reach.