April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Dec 15 Posted 3 years ago
Those are four great ways for brands to utilize social media in new product launches. Companies can also assist in successful product launches and campaigns on your behalf. It has been shown to be more cost effective to spend money using social marketing including engaging with consumers and using video hosting services. There is a company gaining attention deploying many forms of alternative marketing including social, viral, word-of-mouth, blogging and engaging in conversations online. Clients have raved about dramatic results and an excellent ROI. MagicBuz have coined themselves as the first 'SocioViral' marketing company. It sounds like an interesting and unique approach. Their site is www.magicbuz.com if you want to find out more.
Aug 24 Posted 3 years ago
I think it is so great that we can now create this Word of Mouth buzz simply by using social media. Of course, there are certain strategies, and I think that consumer products can greatly benefit from Social Media. Social media provides consumer brands to engage, and become one with the brand. They are more connected, involved, and therefore more loyal, if they know that the brand is listening to them. I recently wrote a blog post on social media for consumer products. You can check it out here: http://www.mysmn.com/social-media-for-consumer-products-expose-yourself/
Jun 17 Posted 3 years ago
Social media channels are the perfect means of creating a hype around a future release whether a product, song, tour. A great place to both launch a marketing campaign and use the results as market research to determine how much of an impact the new release is going to have.
In combination with other software tools you can do a lot of background work for marketing and sales using the social media tools in combination with your analytics and CRM tools.
Thanks for writing this inspiring post George.
Feb 17 Posted 4 years ago
George, as an speaker/trainer/author on the subject of Face-to-Face Networking, I had been looking for some concrete examples of how to use social media networking wisely. Your article not only provided me with a great aha, it very clearly gave the "why" it works. Perfect.
You provided me with the "meat" for my blog that updated with your article tonight.
Feb 17 Posted 4 years ago
Right now, the company I work for, PGi is kicking off a new virtual meetings product called iMeet (www.imeet.com) and we are using many of these tactics. We are also tapping into a key influencer group that we have developed relationships with through PR and Social Media related activities. We connect with these key influencers with strong social followings, building a relationship and introducing the product to them. If they love it, they will shout from the rooftop to their world of influence. This is a key to creating buzz and putting butts in seats, creating some momentum.
The key is to tap into these key influencers and build relationships before you want them to comment and influence their audiences. I talk about this a little on my latest blog post. http://www.michaelbuckham-white.com/blog2/.
Feb 11 Posted 4 years ago
Good post George.
Sticking with your points:
1. We've seen this with movies, with a number of theatrical releases using social media to drum up that early interests and curiosity.
2. When the latest and greatest iPhone was released the social traffic went thru the roof on social media. I'm sure apple had their feelers out there picking up the pisitive and negative vibes customers were throwing out there based on their initial experiences with the new device. And if Apple wasn't out there listening, I'm sure the Android and Blackberry folks were :)
3. The little boy in the darth vader suit desperately attempting to manipulate the "force" around him and his home was secreted out on the social Web well in advance of Superbowl. Was it by mistake. I think not! :)
4. Not big on the rewards aspect of getting customers to talk about your product through incentive. The social advocacy on behalf of your product would seem artificial and fake. I could be wrong though. The beauty of social media is the "natural" feel to it all. The fact that much of the conversation you hear and see is pure, unfiltered, untainted and "real".
Feb 10 Posted 4 years ago
Customer service is another way to use social media. That sort of goes with customer interaction/feedback, but it's different because customer service is solely about reaction and not prevention.