Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
A Fun (Successful) Way to Promote Social Engagement
Posted on November 14th 2013
Once I got into the world of marketing something changed in my day-to-day life. Well, a lot of things changed, but I’m talking about the thousands of marketing messages I was hit with a day. They stopped passing me by without recognition. I started analyzing the aspects of them; what worked and why. The same thing continues to happen as I get more and more invested in social media and inbound marketing as a whole.
The other day I stumbled across a piece of content that donned an untraditional way to promote social engagement.
Instead of this:
I saw this:
These social engagement options came at the end of a LinkedIn piece by Steve Tappin titled, “Who Has 1 Billion Users and is About to Overtake Facebook?” The post is about emerging social messaging platforms that are seeing a tremendous increase in users.
At first, I thought Steve was trying to cheat the system. Trying to get more likes, comments, etc. in some sort of voting scheme.
However, what Steve has done is tie those social engagement options into the actual content of the piece. He’s basically telling you how to use the traditional engagement options in relation to himself as a content creator and his article. He’s promoting positive engagement and letting readers know where they can go to find similar content.
Social sharing options are almost like those thousands of marketing messages we see everyday; they are everywhere now so they don’t have as much of an impact.
What Steve has done here is pull them out of the piece and add some instructions next to each creating captivating content that draws you in.
I stumbled across this post while perusing my suggested LinkedIn news. (FYI- I find LinkedIn provides incredibly valuable content if you are looking for expert information in your industry.) You can see why the catchy title caught my eye. Clearly Steve knows what he’s doing when it comes to marketing his content.
Did Steve’s technique to promote social engagement work?
The numbers speak for themselves…