April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jun 10 Posted 9 months ago
I heartily agree Bryan Kramer re strong niche communities, especially those that are diverse, and have ways to meet face to face and virtually. The upside of tight-knit teams, groups, clubs and other kinds of "communities" is that they bolster a sense of "belonging" and often boost mutual support and higher performance when they choose to do something together. The dangerous downside, cited in the books "Going to Extremes" and "The Big Sort" is that we can get hardened in our views, less tolerant of others outside our group: Us vs. Them Effect that creates extremes that kill opportunities to embrace our differences. So it behooves us to mix and mingle between our groups, keep introducing people to each other who don't act right -- like us :-) and to see the upside of hearing the other side of an issue, story, idea etc. if groups as diverse as Goretex and Saddleback Church can thrive by encouraging small groups within the larger one, and mixing it up between the groups, then so can we. The great promise and danger of our increasingly connected yet complex world is that bad and good things can happen faster, spread farther and lead to more instances of The Law of Unintended Consequences. That's why I deeply we believe we are all called to seek mutuality sooner in any situation -- where are the sweet spots of shared interest and opportunity? Only then can we turn potential friction that will inevitably arise, when around each other, into wry / dry humor and kidding and get through it to accomplish something greater together that we could not have done on our own -- looking back at those memories of mutuality as some of the most meaningful and fun.
That's why I am one of the legion of friends and fans of you Bryan Kramer and Courtney Smith for your congruence --writing and speaking and living this truth