You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!

The Gamification of Business with Rajat Paharia, Founder of Bunchball [VIDEO]

 

Screen shot 2014-04-11 at 1.22.34 PM

In this episode of Substance, President Bryan Kramer speaks with Rajat Paharia, Founder & Chief Product Officer of BunchBall. Rajat discusses in this 20-minute interview how the world of gamification is changing the way we consume and use big data. Dubbed the “father of gamification,” Rajat gives clues about how companies can motivate consumers through data by better understanding user behaviors. He also hints how the world of video games mastered user experience and gamification and what that means for businesses today. Rajat lastly shares insights on the future of gamificiation, and why companies will be left behind if they don’t adopt this hot trend. Join us by clicking the video below. Enjoy!

How did you enjoy this video? If you have suggestions for a guest you’d like to see interviewed on Substance, please respond in the comments below.

 

 

Join The Conversation

Upcoming Webinars

Whitepapers

  • July 29, 2015
    Real-time marketing: you know it's a critical element in your business strategy, but are you finding it hard to master? You're not alone....
  • July 15, 2015
    Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of t...