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The Gamification of Business with Rajat Paharia, Founder of Bunchball [VIDEO]

 

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In this episode of Substance, President Bryan Kramer speaks with Rajat Paharia, Founder & Chief Product Officer of BunchBall. Rajat discusses in this 20-minute interview how the world of gamification is changing the way we consume and use big data. Dubbed the “father of gamification,” Rajat gives clues about how companies can motivate consumers through data by better understanding user behaviors. He also hints how the world of video games mastered user experience and gamification and what that means for businesses today. Rajat lastly shares insights on the future of gamificiation, and why companies will be left behind if they don’t adopt this hot trend. Join us by clicking the video below. Enjoy!

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