While social media is not reserved to any generation or age, there is no denying that millennials are heavily influencing how organizations operate in the world of digital communication. My fellow millennials have a great deal to learn as far as strategy and execution goes, but their social nature is driving a distinct change in organizations both young and old.
As seen in the infographic below Millennials are responsible for a culture shift because of their emphasis on social media freedom, quality of work, and collaborative work environments. Because millennials continue to grow both in quantity and quality within the workplace, even the most traditional companies are being forced to adapt and become more collaborative and social by nature.
Companies that do adopt these changes will prove to be successful and leaders within their industry as they will be attracting more talent and bringing that talent to an enivornment that they can succeed in. As many will tell you, it's not enough to just have social, but to truly succeed in the digital age, you have to BE SOCIAL.
As evidenced by the statistics and information in the infographic, the instinctual social nature of Generation Y is preparing them maximize their value by bringing that nature to their employers and driving visible business results across the board.