"There's No Time Like the Present"
Many small to medium businesses seem to be dragging their feet, waiting for a better time than NOW to start engaging with an online community that is there and waiting on Facebook. The wait should truly be over. Everyday, when Facebook users, Social Media Managers, business owners and brand representatives search for their target market or a business affiliatate to link up with, time and time again they are coming up short.. This shouldn't be, and here's why!
There are nearly 700 Million users on Facebook world wide according to reports just out this week. 152 Million of those are in the US. Talk about immense potential to market to your target market right where they are spending the most time online.. On Facebook! In a recent slide share by Hubspot it was posted that:
With stats like these, it's hard to ignore that the odds are in your favor that a brand new consumer is ready and waiting to Social Network with you on Facebook! When you're ready to create a fully customized Facebook Page there are some key components that you should consider:
1. Have a Mission- Know Who you are going to Market to on your Facebook Page and why- Will you be trying to drive traffic to your website, promoting your products, capture email addresses? Whatever the reason know what your Facebook Objectives are and make it your goal to stick to them.
2. Design for the Win- Work with a creative graphic designer who has experience with iFrames and research the look that is best for your industry and even search within Facebook for pages that you like, so that you can do something similar, but with your own Flair! Consider an email opt-in form and an embedded video that highlights your business. Utilize live links to your other social media profiles and to your website.
3. Create Killer Content- The key to your Facebook Success will be answering the questions that you believe your audience is asking. Curate great status updates that get your audience involved and owning the page!
4. Promote the Platform- There are all kinds of wonderful ways you can promote your custom Facebook Page once you have it up and established. You can immediately use the "Suggest to Friends" feature whereby you can import your email address book and even your LinkedIn network connections within the admin pages of Facebook. Next you can include your Facebook vanity URL on all of your marketing pieces, invoices, and within your email signature as additional points of connection. The sky is truly the limit once you start commingling your existing networks and tap into the promotional opportunities of your page!
5. Engage and Enchant Your Followers- Start your Facebook Page with the right tempo by talking in conversational tones with your audience. Ask open ended questions and don't be afraid to take every opportunity to talk like they talk and take note of the things that they are responding to within your News Feed. Continually engaging with your followers and adding value through your status updates, notes, video, photos and more will make your followers fun brand advocates that will talk about you and help make you famous online!
6. Go for the Conversion Play- If you've built your page with an email opt-in or a call to action that solicited a response other than opening the "like gate", make sure that you follow up by starting to connect with your Facebook Followers via email newsletters that convert your Likers into leads and loyal Customers! Don't rely heavily on Push Marketing techniques, as this is truly becoming a thing of the past. Direct them to your website or ecommerce blog and offer a discount or service to them for free if you're able.
7. Use Facebook Insights and other measuring tools to track your progress- Facebook analytics, called Insights, are an awesome way to track your progress. Get into the back end of your page and monitor your progress once you've reached 30 likes. You can also measure with other tools such as Hootsuite or Twenty Feet.
What do you think? Do you agree that it's time for nearly all businesses and brands to create a custom Facebook Page and jump into online marketing Awesomeness?
I would love to hear your input!~ Keri