Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Get Your Local Business Found on Google
Posted on June 13th 2014
Not everything in the world of Digital Marketing and SEO costs a fortune. Google offers a lot of help to local business owners for Free – just look at tools like Google Analytics, Google Webmaster Tools and all the advice they give to webmasters via channels like Matt Cutts and Webmaster Tools Videos. The list goes on when you consider Google Maps, Business Listings etc – but by now you are seeing that actually they give away so much but it would take forever to be using them all correctly and for best effect.
This of course is all part of Google’s move to increase local within search, which began last year with the Google Hummingbird Update.
But hold your horses…
Google My Business
Today, Google released a new tool aimed at helping small and local businesses to get found on Google.
The tool which can be found at google.com/mybusiness brings all of the above together into one place for you to set up, edit and monitor.
And you guessed it, this marketing tool is FREE!
The tool takes you step by step through setting up each area of the services to make the most of them. You can take a full tour of Google My Business here on Search Engine Land. Once set up you get a really cool dashboard like this one for Woodley Massage Practice.
As you can see the dashboard is really easy to understand, pulling in the key data points you need from Analytics, Insights and of course encouraging engagement on Google+.
If you’ve multiple businesses to manage you can create them all by the same method, once you sign in you will see a dashboard allowing you to manage each business. Something to note is that each location of a business will require it’s own maps verification, though doesn’t necessarily need its own business setting up. Also non-local based businesses can set up their listings on Google services using the Google My Business pages and simply skip the mapping location if they are not location specific.
If you find yourself struggling with any of the set up of a business on google, leave a comment below or get in touch via our facebook page.