As we look forward to 2014 it’s a good time to think about how you’ve spent your time on social media. Which sites really had a good return on your investment in time and energy? Which ones had the best engagement with your fans and followers? Which ones turned out to be less worthy of your time? Here are some ways to evaluate your social strategy and streamline to make 2014 more productive and engaging for you and your social business.
Take a look at your social media accounts
Think about an editorial calendar. If you’re not sure what that looks like, check out this one from LightBox Collaborative. An ed cal can significantly improve the way you look at developing content as well as making it easy for the entire team to see what your goals and plans are for 2014.
Plan to explore more
There are so many social networks and so little time. Kill the ones you aren’t using and do some searches on sites like SocialMention to see if there are conversations important to you going on in new networks. Evaluate the network, see if others you want to talk to are there, and decide if it’s a good fit for you!